Marketing Expert to Scale Disc It
Only freelancers located in the U.S. may apply.U.S. located freelancers only
Hello! I am Looking for an omni-channel marketing expert to grow Disc It. Disc It launched in 2022 and has experienced some growth. but not to the level expected by now. I am looking for someone who takes an interest in our product and has proven experience. I do not want generic templates or ideas. I need a strategist(s)/operator(s) who can create tailored and data driven UI/UX, funnel building, ad buying, re-targeting, email/text campaigns, etc... Our organic social media accounts are the one thing that is going well with over 10 million views the past few months. The kicker is still only a couple conversions per day paired with some managed meta ads that are underperforming. https://www.discitgame.com/ https://www.instagram.com/discitgame There are a few things that could be the explanation to our conversions issue: 1. Education Barrier. Disc It is NOT like other yard games. It is somewhere between a yard game and a sport because it includes live offense/defense, turnovers, rebounds, interceptions, and running. However, it is still extremely fun for most ages and skill levels because a frisbee is more forgiving than a ball - this makes it unique. Spikeball is the most similar comparison to Disc It and the global community/brand we are looking to create. You can take one look at most yard games and generally dissect the object of the game, but Disc It is NOT intuitive in that way since it is "just" a pole. There are other components as well, but people just see the pole and make an opinion. 2. Customer rejections: --"Do you just hit the pole with the disc?" Seems kind of boring. NOOOO! But once they play they are absolutely hooked almost immediately. --"That metal pole looks heavy". It is actually high quality lightweight plastic that takes 2 minutes to set up and fits in a small bag. --Just complete confusion about what the giant pole is for. 3. Lack of a comprehensive and coherent marketing system 4. Pricing. We have been at $164 this entire time and just this week made a drastic decision to test out $98 on shopify and $119 on Amazon. 5. The wrong UI/UX - maybe not, but we need to asses this. If you are an expert, can help us grow, and are interested in the Disc It brand, please send me a message with: 1. A couple of the brands you currently manage that might be the most similar even if not in the exact category. 2. Your initial brief thoughts on how you would approach this. If it seems like a good fit, I will follow up so we can schedule a call. Looking forward to connecting soon! Daniel
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:2 weeks ago
- Hires:2
- Interviewing:8
- Invites sent:18
- Unanswered invites:6
About the client
- USAOakland9:19 PM
- $6.4K total spent6 hires, 2 active
- 19 hours
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