Marketing campaign

About the Project I recently launched a subscription-based iOS consumer app. The app has a unique concept and solves a real problem, but downloads and paid subscriptions are currently much lower than expected. I'm **not** looking for someone to manage my Instagram, TikTok, or create social media posts. I already have content creation covered. What I need is someone who can act as a **growth strategist and mentor**—someone with proven experience scaling consumer mobile apps who can help me identify where my time, money, and effort should actually be invested. What I'm Looking For I'm looking for an experienced mobile app growth professional who can take a step back, evaluate the entire business, and help build a strategy based on data—not guesses. I want someone who can answer questions like: * Am I focusing on the right marketing channels? * Where should I invest my budget first? * What activities should I stop doing because they aren't moving the needle? * What should my growth roadmap look like over the next 3–6 months? * Are there issues with my App Store listing, onboarding, pricing, messaging, or conversion funnel that are limiting growth? * How do I build a repeatable customer acquisition strategy instead of relying on viral moments or luck? I'm looking for strategic guidance, not generic marketing advice. ## Areas of Expertise Ideally, you have hands-on experience with several of the following: * App Store Optimization (ASO) * Apple Search Ads * Meta Ads * TikTok Ads * Consumer app growth * Subscription optimization * Pricing strategy * Product-market fit * Customer acquisition * User retention * Referral and viral growth strategies * Funnel optimization * A/B testing * Analytics (App Store Connect, RevenueCat, Firebase, Mixpanel, etc.) ## What Success Looks Like I'd like to work with someone who can help create a clear, prioritized action plan. For example: * Identify the biggest obstacles preventing growth. * Prioritize the highest-impact opportunities. * Recommend which experiments to run first. * Define the KPIs that actually matter. * Review results and continuously refine the strategy. The goal is to make informed decisions based on data and experience—not assumptions. ## Who Should Apply Please apply only if you've successfully worked with consumer mobile apps, particularly subscription-based apps. When applying, please include: * Examples of apps you've helped grow. * Your specific role in those projects. * Results you achieved (downloads, subscribers, CAC, ROAS, retention, revenue growth, etc.). * How you would approach the first 30 days working together. * Why you believe most mobile apps struggle after launch. * Whether your expertise is primarily ASO, paid acquisition, retention, growth strategy, or a combination. I'm looking for someone who will act as a strategic advisor and challenge my thinking when needed—not simply execute tasks. My objective is to build a sustainable, profitable mobile app business using a disciplined, measurable growth strategy.