Marketing Strategist Needed to Fill High-Ticket Daycare Enrollment (Ages 6 Weeks–5 Years)

Overview I own a licensed, Montessori-inspired daycare in Philadelphia (fishtown neighborhood) serving children ages 6 weeks to 5 years old. Our program is intentionally positioned for high-ticket, professional parents who value quality, structure, emotional safety, and a calm learning environment. The center is fully operational, beautifully designed, and compliant. What’s needed now is focused marketing strategy and positioning that converts the right parents into tours and enrollments quickly without discounting or eroding brand trust. I’m looking for a Marketing Strategist who understands premium local services, parent psychology, and how to translate brand value into decisive action. What Success Looks Like -Increased tour bookings within 30–60 days -Messaging that resonates with high-income, discerning parents -Clear differentiation from low-cost or high-volume childcare centers -A streamlined inquiry → tour → enrollment funnel -Parents who feel confident, reassured, and aligned before they even tour Key Responsibilities -Review and audit our current brand, website, and digital presence -Refine positioning for high-ticket childcare (ages 6 weeks–5 years) -Create a short-term enrollment growth strategy focused on speed and conversion -Recommend and prioritize the most effective channels (Google, Meta, local SEO, referrals, partnerships, etc.) -Improve messaging for ads, tours, and parent touchpoints -Deliver a clear, executable roadmap that protects premium brand integrity You’re a Strong Fit If You: -Have experience marketing high-ticket local services (schools, childcare, clinics, private programs, etc.) -Understand how affluent parents make emotional and practical decisions -Know how to sell trust, not discounts -Are decisive, strategic, and outcome-oriented -Can work quickly without over-engineering -Nice to Have (Not Required): -Montessori or early-childhood education experience -Local or hyper-local marketing expertise -Paid ads (Google or Meta) experience -Conversion rate optimization background Engagement Details -Immediate start preferred -Short-term strategic engagement with potential to extend -Open to hourly or fixed-price proposals To Apply, Please Include: -One example of a high-ticket or premium local business you helped grow -How you would approach filling enrollment for a high-end daycare in the next 60 days -Whether you lean more hands-on execution or strategic leadership