WordPress + WooCommerce Performance Specialist Needed — Meta Ads Landing Page Drop-Off

Posted yesterday

Worldwide

Summary

About the Project I run a WooCommerce ecommerce store on WordPress and am experiencing a significant discrepancy between Meta Ads Link Clicks and Landing Page Views. Currently, approximately 50% of Meta link clicks are not becoming Landing Page Views. I need an experienced WordPress/WooCommerce performance specialist to identify the root cause and fix the underlying technical issues. This is NOT simply a request to improve PageSpeed scores. I need someone who can investigate the complete journey: Meta Ad → Link Click → Website → Landing Page → Meta Landing Page View Website Stack WordPress WooCommerce Elementor Porto Theme Meta Pixel Meta Ads Mercado Pago Multiple WooCommerce plugins/integrations CDN/cache configuration Mobile-heavy traffic WHAT I NEED YOU TO INVESTIGATE META ADS → LANDING PAGE TRACKING Determine why there is such a large difference between: Link Clicks → Landing Page Views Check: Meta Pixel implementation PageView event Landing Page View tracking Pixel loading Browser-side tracking Conversion API, if applicable Event duplication Consent/cookie behavior Meta parameters Redirects after ad clicks URL parameters Tracking failures on mobile/Safari WEBSITE PERFORMANCE Audit the website specifically for real-world loading performance, particularly on mobile. Check: TTFB Server response time Core Web Vitals LCP INP CLS JavaScript execution Render-blocking resources CSS Elementor assets Porto Theme assets WooCommerce scripts Image optimization Lazy loading Font loading Third-party scripts Plugin overhead MOBILE / SAFARI ISSUES A significant portion of our traffic comes from mobile. Please test: iPhone/Safari Android/Chrome Slow mobile connections Different landing pages Meta in-app browser I want to know whether users are clicking the ad but abandoning before the page is fully loaded or before Meta registers the Landing Page View. TECHNICAL ISSUES Check for: 301/302 redirects HTTPS redirects DNS/hosting problems CDN configuration Cache configuration JavaScript errors Failed network requests Plugin conflicts Elementor issues WooCommerce AJAX requests PHP/server performance Database performance API/third-party requests DELIVERABLES I expect a proper technical diagnosis, not just a list of generic recommendations. Please provide: The root cause or causes of the Link Click → Landing Page View drop-off Evidence showing what is causing the problem Recommended fixes Implementation of the required fixes Before/after performance measurements Verification that Meta tracking is working correctly Confirmation that the fixes did not break WooCommerce functionality IMPORTANT Please do not simply install another caching or optimization plugin. I already have an existing WordPress setup and want someone who can understand the current architecture, identify the actual bottleneck, and make targeted changes. The priority is: Real-world conversion performance over PageSpeed score I care about whether a person clicking a Meta ad can successfully load and interact with the landing page. IDEAL CANDIDATE You should have strong experience with: WordPress performance optimization WooCommerce Elementor Mobile performance Core Web Vitals JavaScript debugging Chrome DevTools Safari/WebKit debugging Meta Pixel Meta Ads tracking Conversion API GTM/event tracking CDN/cache optimization PHP/MySQL Hosting/server optimization BONUS Experience with ecommerce stores running Meta Ads at significant traffic volumes is highly preferred. TO APPLY Please answer these questions: Have you diagnosed Meta Link Click → Landing Page View discrepancies before? Give an example. How would you investigate a situation where Link Clicks are 2× Landing Page Views? What tools would you use to diagnose the problem? Have you worked with Elementor + WooCommerce before? Have you debugged Meta Pixel/CAPI implementations? Please provide 2–3 examples of WordPress/WooCommerce performance problems you personally diagnosed and fixed.

  • $100.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
WordPress
Web Development
Activity on this job
  • Proposals:Less than 5
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Sep 16, 2025
  • ARG
    Corrientes Capital10:28 PM
  • $62 total spent
    2 hires, 0 active
  • 5 hours

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