Talented Video Creative Producer | Social Ads & Content

Attention Required: Please read this job post thoroughly. Automated messages or private contacts outside of UpWork will be considered spam and reported. We are looking for a talented Video Creative Producer to help us develop authentic video content for the brands we manage. This is not just a video editing role. We need someone who can understand each brand, its target audience, offer, and marketing goals, then come up with strong ideas for videos that can actually help drive leads and sales. What we need: Develop creative video concepts, hooks, angles, and scripts Create clear shot lists and instructions for local videographers Plan content for Meta Ads, Reels, Shorts, organic social, websites, etc. Turn one shoot into multiple useful pieces of content Review footage and help guide editors Work with our marketing team to improve creative based on campaign results Must-haves: Strong creative marketing thinking Experience creating video concepts for social media and paid ads Understand direct-response/performance marketing Able to understand different brands and audiences Organized and detail-oriented Results-driven Excellent communication skills Reliable and able to take ownership To apply: Please send a short human-made reply, examples of video campaigns/content you helped create, what your role was, and any results you can share.