Revamp the visual identity for gobox.dk. We want to make the brand feel more warm and friendly, as well as progressive and innovative. So far our visual identity has been sufficient to design a relatively clean website and printed work but we need it to be more dynamic, flexible and interesting, and not so limited by the impersonal blue and white.
The final product of this job is:
- Brand guidelines suggesting new uses of colour, typography, iconography, imagery, textures or other ideas to give the visual identity more character.
- 3 webpage layouts to demonstrate application of the identity.
- 1 flyer that applies the identity.
It's important to note that this should be building on the current identity to make it more interesting and progressive. It is not a redesign that will be renewed across everything right away. It will be rolled out in a piecemeal fashion across materials so we have the challenge of finding ways to easily implement a new look into existing designs.