Upwork home
Sign up
Eduardo isn't taking new orders for this project right now. Here are some similar projects to explore.

Marketing Consultation with Eduardo C.

4.8 · 107 reviews

Marketing Consultation with Eduardo C.

4.8 · 107 reviews

I provide expert guidance on e-commerce marketing, PPC shopping campaigns, SEO, and conversion optimization to help businesses increase traffic, improve product visibility, and boost sales.

My consultations cover:

• Auditing and optimizing PPC shopping campaigns for better ROAS.
• Refining audience segmentation to reach high-intent shoppers.
• Improving product page SEO and UX for better rankings and conversions.
• Optimizing cart analytics and checkout flows to reduce drop-offs.
• Enhancing attribution tracking to measure true e-commerce performance.

Sample questions I can address:

• Why is our shopping campaign performance declining, and how can we fix it?
• How do we optimize product pages and SEO for better rankings and sales?
• What cart analytics insights can help reduce abandoned checkouts?
• How can we improve audience segmentation for retargeting and sales lift?
• What tracking setup ensures we measure true e-commerce performance?
Get personalized advice on:
Ecommerce Marketing Email Marketing Marketing Web Analytics Mobile Marketing & Advertising Search Marketing remarketing list email campaign optimization ecommerce marketing shopify marketing google ads

You’re covered with payment protection so you can cancel and get a full refund up to 24 hours before your consultation.

Eduardo C.Status: Offline

About Eduardo

Eduardo C.Status: Offline
Digital Marketing Expert with 14 Years of Multichannel Strategy Exp.
100% Job Success
4.8  (107 reviews)
Los Angeles, United States - 6:14 am local time
I’m a results-driven digital marketing professional with 13+ years of experience specializing in B2B and B2C growth strategies. I’ve helped brands in tech, SaaS, e-commerce, and luxury retail scale customer acquisition, retention, and revenue through SEO, SEM, analytics, and UX/UI improvements. Certified in Google Ads & GA4, I leverage HubSpot, WordPress, SEMRush, and Salesforce to drive results. Passionate about gaming, AI, blockchain, and media, I bring data-driven strategy and innovation to every project. Let’s connect!

𝗠𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗳𝗿𝗼𝗺 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗿𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀.

★ iTrezzo/CiraSync
Vertical: B2B SaaS

Managed and optimized digital marketing strategies for two SaaS properties (iTrezzo and CiraSync), focusing on B2B lead generation, brand awareness, and performance improvement. Directed comprehensive SEM campaigns across Search, Display, Remarketing, Mobile, and Video channels, driving measurable growth in lead acquisition and campaign ROI. Conducted data-driven optimizations for landing pages and account performance to align with business objectives.

Key Responsibilities:

◦ Designed, launched, and managed high-performing SEM campaigns for Search, Display, Mobile, Video, and Remarketing, tailored to the unique needs of both properties.
◦ Developed and tested data-driven solutions to improve KPIs such as cost per conversion, conversion rate, and lead generation volume.
◦ Provided actionable recommendations for website development, landing page optimization, and campaign restructuring to maximize performance.

Key Achievements:

iTrezzo Metrics

◦ Delivered a 3% Search campaign conversion rate and $117.52 average cost per conversion.

CiraSync Metrics

◦ Delivered 819 total conversions with a 3% Search campaign conversion rate.
◦ Optimized campaign performance to improve ROI.

★ Roztayger
Vertical: Luxury e-commerce, Women's accessories

Directed website management and optimization initiatives, overseeing paid media, organic search, affiliate advertising, and social media channels to drive e-commerce growth. Led strategic optimizations, introduced new marketing channels, and implemented a website revamp to enhance user experience and conversion performance.

Key Responsibilities:

◦ Managed and optimized website performance, traffic channels, and the conversion funnel to drive e-commerce growth.
◦ Conducted in-depth performance analyses to identify weaknesses and opportunities for improvement across paid media, organic search, and social media channels.
◦ Ensured on-page and off-page SEO strategies were effectively implemented to improve organic traffic and search visibility.

Key Achievements:

◦ Increased annual website revenue by 412% compared to 2018.
◦ Improved annual e-commerce conversion rate by 33% compared to 2018.
◦ Boosted annual transactions by 360% compared to 2018.

𝗠𝘆 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗦𝗸𝗶𝗹𝗹𝘀

𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
►Microsoft 365
►On-page/Off-page SEO
►SEM Platforms – Google Ads and Microsoft Advertising
►Social Media Marketing – Meta Ads, AdRoll, TikTok Ads
►Various CMS platforms – HubSpot, Wordpress
►Web Presence Tools – SEMRush, SpyFu

𝗦𝗸𝗶𝗹𝗹𝘀
►Data Analysis
►Design Thinking & Planning
►Copywriting
►Brand Storytelling
►Content Creation
►Conversion Rate Optimization
►Multivariate Testing
►Strategic Thinking

𝗠𝘆 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻
B.A., Marketing, California State University, Fullerton

What to expect

Schedule the consultation
Choose from the freelancer’s available days and times.
Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
    Before the consultation

    Here’s what Eduardo will need to know before you meet

    1. Please provide the reason for booking this consultation. What is your objective, issue, need, etc.?
    2. What are your key marketing goals? (More traffic, higher conversions, better ROAS, etc.)
    3. What platform is your store built on? (Shopify, WooCommerce, Magento, etc.)
    4. Are you facing SEO challenges? If so, what are they? (Rankings, traffic, product visibility, etc.)
    5. Are you struggling with cart abandonment or low checkout conversions?
    6. Do you need help with audience segmentation for better targeting and retargeting?
    7. Is your current tracking setup providing accurate performance insights?
    8. Are you running PPC shopping campaigns or planning to run them? If so, which platforms? (Google, Meta, etc.)

    Frequently asked questions

    Rating is 4.8 out of 5.
    (107)
    5 stars
    90% Complete
    (96)
    4 stars
    5% Complete
    (5)
    3 stars
    5% Complete
    (5)
    2 stars
    1% Complete
    (0)
    1 star
    1% Complete
    (1)
    AK
    Anna K.
    5.0
    Aug 16, 2024