AEO, GEO & Search Visibility Consultant Needed for Industrial Lifting Equipment Company

Search Visibility Consultant (Google, AI Search & Local Discovery) About Us OMS Lifting Solutions is a South African lifting equipment, inspection and certification company serving clients across the industrial, engineering, manufacturing, construction and mining sectors. Our website is already live and professionally developed. We already have: * Google Search Console * Google Analytics 4 * Google Business Profile * An existing web developer We are **not** looking for someone to redesign or rebuild our website. Instead, we are looking for an experienced consultant who can help us improve how customers discover our business online through Google Search, Google Maps and emerging AI search platforms. What We're Looking For We want a consultant who can evaluate our current online visibility and provide a practical roadmap to help more potential customers find and choose OMS. The successful consultant should be comfortable working alongside our existing web developer by providing strategic recommendations rather than rebuilding the website themselves. Scope of Work We are looking for someone to complete the following: Search Visibility Audit Review and assess: * Website structure * Service pages * Internal linking * Technical SEO * Google Search Console * Google Analytics * Google Business Profile * User journey and conversion opportunities Competitor Review Identify: * Who our strongest competitors are online * Why they appear more prominently * Content opportunities * Visibility gaps * Quick wins Google Search & Local Visibility Review our current Google presence and provide recommendations to improve: * Local search visibility * Google Business Profile * Service pages * Google Maps presence * Local SEO * Structured data (Schema) * Technical improvements AI Search Visibility We would like recommendations on improving discoverability within platforms such as: * ChatGPT * Claude * Gemini * Perplexity This may include: * Answer Engine Optimisation (AEO) * Generative Engine Optimisation (GEO) * Entity optimisation * FAQ opportunities * Content recommendations * Authority and trust signals Developer Implementation Guide Our web developer will implement any technical recommendations. We need clear, prioritised implementation instructions that are practical and easy to follow. Final Strategy Provide a clear roadmap covering: * Highest priority improvements * Quick wins * Medium-term opportunities * Long-term recommendations * Expected business impact Deliverables At the end of the project we expect: * Comprehensive Visibility Audit * Google Business Profile Audit * Search Console Review * Google Analytics Review * Technical SEO Recommendations * Competitor Analysis * Local SEO Strategy * AI Visibility Strategy * Content Recommendations * Developer Implementation Guide * Prioritised 90-Day Action Plan * Final Strategy Presentation (video call) Skills Required We're looking for experience in: * SEO * Local SEO * Google Business Profile * Google Search Console * Google Analytics * Technical SEO * Content Strategy Bonus experience: * AEO (Answer Engine Optimisation) * GEO (Generative Engine Optimisation) * AI Search Visibility * Schema Markup * Entity Optimisation * Industrial or B2B Marketing How We Like to Work We value consultants who are: * Proactive and strategic * Comfortable explaining technical concepts in plain English * Focused on business outcomes rather than technical jargon * Able to prioritise recommendations based on impact * Comfortable collaborating with our existing web developer We are looking for a long-term relationship, not just a one-off project. To Apply Please include: 1. A short introduction about yourself. 2. Similar SEO, Local SEO or AI Visibility projects you've completed. 3. Experience using Google Search Console and Google Analytics. 4. Examples of measurable results you've achieved. 5. Your proposed approach to this project. 6. Your estimated timeline. Advantage but not necessary- If you've worked with industrial, engineering, manufacturing or B2B businesses, please highlight this experience. Budget **Fixed Project Budget:** **US$450**