***AMAZING DTC Creative Strategist Needed ASAP***

We’re looking for a highly experienced DTC Creative Strategist to help develop and scale winning creative across multiple ecommerce brands. You’ll be responsible for owning the creative strategy process: Research → Angles → Concepts → Briefs → Scripts → Testing → Iteration We’re looking for someone who can consistently come up with **fresh, differentiated concepts**, identify what’s working in the market, and turn those insights into creatives our production team can execute. ## What You'll Be Doing * Customer and competitor research * Meta Ad Library / TikTok creative research * Developing new angles, mechanisms and concepts * Finding new avatars and messaging opportunities * Writing hooks and direct-response scripts * Creating static ad concepts * Creating UGC and video ad concepts * Developing advertorial, listicle and VSL ideas * Creating detailed briefs for editors and designers * Reviewing performance and deciding what to test next * Iterating winning concepts * Building out entirely new concepts when existing angles begin to fatigue * Maintaining a strong pipeline of creative ready for production ## What We Want You should already have strong experience with **DTC performance creative**, ideally across brands spending heavily on Meta. We want someone who can look at a product and independently come back with: * Strong new angles * Big creative ideas * New hooks * Different avatars * New formats * Competitor opportunities * Concepts based on customer research * Iterations of existing winners We are **not** looking for someone whose strategy consists of changing the first sentence of a winning ad 20 times. We want **genuinely different ideas and executions**. ## Direct-Response Experience Required You should have experience creating strategy for formats such as: * UGC ads * Static ads * Founder / expert ads * Testimonial ads * Mechanism-led ads * Problem / solution ads * Comparison ads * Advertorials * Listicles * VSLs * Long-form direct-response creatives Experience in **supplements, health, wellness, beauty or similar DTC niches** is a major advantage. ## AI Experience Required We use AI heavily throughout our creative process. You should be comfortable with tools such as: * ChatGPT * Claude * Gemini * AI image generation * Google Flow / Veo * Nano Banana / similar tools * Other AI creative and research tools You should understand how AI can be used for: * Creative research * Concept development * Scripts * Storyboards * Visual references * Image generation * AI video concepts * Rapid creative iteration You don’t need to personally edit every ad, but you should understand what modern AI creative tools are capable of. ## You'll Have a Production Team You’ll work with: * Video editors * AI video editors * Graphic designers * Advertorial / listicle builders * Media buyers Your role is to **develop the strategy and concepts and provide clear briefs that can be executed quickly.** There is significant ongoing work available for the right person across multiple brands and products. ## To Apply Please send: 1. Your best DTC creative examples 2. Brands / niches you've worked with 3. Examples of winning concepts or angles you personally developed 4. Examples of creative briefs you've created 5. Your experience with advertorials, listicles and VSLs 6. How you currently use AI in your creative workflow 7. Approximate monthly ad spend of brands you've worked with 8. Your availability 9. Your expected monthly rate **Start your application with “CREATIVE STRATEGIST”.** Please don't apply if your background is mainly organic social media, general content creation or brand marketing. We’re looking for someone with **proven DTC direct-response creative experience who can consistently come up with ideas that are worth putting money behind.**