ASO Specialist — store assets + App Store / Google Play optimization (Food & Drink app)

I'm launching a meal planning app (iOS + Android) and want an ASO specialist to own the store creative and listing optimization process, maximize discoverability and install conversion. This is a marketing/growth role; a separate engineer handles the build and submission. Scope Store assets (produce or art‑direct): - Phone screenshots in all required device sizes, with captions/value-prop framing - Feature graphic (Play) + any promotional art - Icon/conversion polish recommendations ASO / listing optimization: - Keyword research for the Food & Drink / meal‑planning category (both stores) - Optimized app title, subtitle, keyword field, and description - Competitor analysis vs other meal‑prep / meal‑planner apps - Listing A/B test plan (Play Store experiments / product page optimization) - Post‑launch tuning — iterate on keywords + creative as install/ranking data comes in Required experience - Proven ASO track record with measurable ranking/conversion improvements (share examples) - Hands‑on with an ASO tool (AppTweak / Sensor Tower / MobileAction / App Radar) - Store‑creative production or strong art direction for screenshots/feature graphics - Both App Store and Google Play (their algorithms differ) Nice to have - Experience in Food & Drink / lifestyle / subscription app categories - Localization/ASO for multiple regions To apply, please answer: 1. Share 1–2 apps where your ASO measurably moved rankings or conversion (before/after). 2. What keyword strategy would you start with for a "Sunday meal‑prep → fast weeknight dinners" app? 3. Which ASO tool do you use and why? 4. Do you produce screenshots/feature graphics yourself, or art‑direct a designer? Start your proposal with the word "EXPO" so I know you read this.