Account Executive

Title: B2B Outbound Lead Generation + SDR for Entertainment/Casting Marketplace Description: We are Project Casting, a platform that helps casting directors, production companies, brands, agencies, and content creators connect with talent. We are looking for an experienced outbound lead generation specialist or SDR to help us build a qualified sales pipeline and book meetings with potential business customers. The ideal person should be able to research target companies, find decision-makers, verify contact information, write/send outreach, follow up, and help book qualified calls. Target customers include: Casting directors, production companies, talent agencies, advertising agencies, influencer/UGC agencies, brands hiring creators, film schools, entertainment companies, and companies that need actors, models, influencers, or content creators. Responsibilities: Build targeted lead lists based on our ideal customer profile Find verified decision-maker emails and LinkedIn profiles Organize leads in Google Sheets, HubSpot, or our CRM Write or improve outbound email/LinkedIn messages Send outreach and follow-ups Track replies, interested leads, and booked meetings Provide a simple weekly report with leads found, messages sent, replies, and meetings booked Requirements: Experience with B2B outbound sales or lead generation Experience using tools like Apollo, LinkedIn Sales Navigator, Clay, Instantly, Smartlead, HubSpot, or similar tools Strong English writing skills Ability to research companies and identify decision-makers Comfortable working with a startup-style team Bonus if you have experience with entertainment, media, casting, SaaS, marketplaces, recruiting, or creator economy companies Important: We want quality over quantity. Please do not apply if your approach is only scraping thousands of random contacts. We need targeted, verified, relevant leads. All outreach must follow email compliance best practices, including accurate sender information, honest subject lines, opt-out handling, and proper commercial email rules. The FTC’s CAN-SPAM guide says commercial email must follow rules around truthful headers, non-deceptive subject lines, opt-outs, and honoring unsubscribe requests. Trial project: For the first 2 weeks, we would like you to: Build a list of 100–200 qualified prospects Create or improve an outreach sequence Send or prepare outreach Track responses Book qualified calls when possible Report results weekly When applying, please answer: What outbound sales or lead generation campaigns have you run before? What tools do you use to find and verify leads? How would you find leads for Project Casting? What industries have you sold into before? Can you share an example of a cold email or outbound message you have written? Are you more experienced in list building, cold email, LinkedIn outreach, cold calling, or appointment setting?