FB Ads Manager for Service Based Business

We are looking for an experienced U.S.-based digital marketing professional to manage and optimize our Facebook and Google Ads for a rapidly growing home services company in North Texas. We currently invest $25K per month in paid advertising and are looking for someone who is highly analytical, proactive, and focused on maximizing lead quality and ROAS—not someone who simply launches campaigns and checks in once a week. Responsibilities Manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns Continuously monitor performance and make data-driven optimizations Improve ROAS, cost per lead, and lead quality Generate and test ad copy, creative concepts, and landing page ideas Analyze campaign data and identify opportunities for scaling Work closely with our team to understand our business and customer base Required Qualifications Extensive, demonstrable experience managing Facebook and Google Ads for US-based service businesses Expert-level experience with GoHighLevel (this is a requirement, not a preference) Strong understanding of CRM integrations, attribution, automations, and lead routing within GoHighLevel Experience with APIs, webhooks, or marketing system integrations is strongly preferred Excellent written and verbal communication in ENGLISH A Good Fit Will... Take ownership of campaign performance Bring new ideas rather than waiting for instructions Understand the numbers and make decisions based on data Be comfortable making frequent optimizations and testing new approaches Not a Good Fit If... Your agency primarily operates offshore. Your process is to "set and forget" campaigns with minimal ongoing optimization. You're charging premium retainers without delivering continuous testing, optimization, reporting, and strategic input. We're looking for a long-term marketing partner who wants to become an extension of our business and help us continue scaling across multiple markets.