Advertising Manager

Meta Ads Manager – Damianthefatass About Us Damianthefatass is one of the fastest-growing fitness and nutrition brands online, helping hundreds of thousands of people achieve their goals through cookbooks, workout programs, digital products, and engaging content. We're looking for a highly analytical and creative Meta Ads Manager who understands direct response marketing, scaling winning campaigns, and maximizing profitability. This is not a beginner position—we want someone who has managed six and seven-figure annual ad spend and can take ownership of the entire Meta advertising strategy. Position **Meta Ads Manager (Remote)** Responsibilities * Own and manage all Meta (Facebook & Instagram) advertising campaigns * Plan, launch, test, and scale campaigns for: * Digital cookbooks * Workout programs * Physical products * New product launches * Evergreen offers * Develop and execute creative testing strategies * Analyze performance daily and make data-driven optimizations * Improve key metrics including: * ROAS * CPA * MER * CTR * CPC * Conversion Rate * Work closely with our creative team to request new ad concepts and iterations * Build structured testing frameworks instead of relying on random creative launches * Monitor attribution and identify opportunities for scaling profitable campaigns * Produce weekly reports with actionable insights instead of simple metric summaries * Stay up to date with Meta platform changes, industry trends, and best practices Qualifications Required Experience * 3+ years managing Meta advertising accounts * Experience managing at least $50,000/month in Meta ad spend * Proven success with direct-to-consumer (DTC) e-commerce or digital products * Strong understanding of attribution, audience building, creative testing, and scaling * Ability to independently identify problems and implement solutions Preferred * Experience with Shopify * Experience selling digital products * Experience in fitness, nutrition, or lifestyle brands * Familiarity with Triple Whale, Northbeam, Hyros, or similar attribution platforms * Knowledge of email/SMS marketing and how it integrates with paid acquisition What Success Looks Like The successful candidate will: * Consistently improve account efficiency * Scale winning campaigns while maintaining profitability * Create a repeatable testing system that produces new winners every week * Communicate clearly with the team and provide strategic recommendations * Take ownership of results rather than waiting for direction We're Looking For Someone Who * Thinks like an owner * Loves numbers and data * Is proactive instead of reactive * Has strong communication skills * Can work independently with minimal supervision * Brings new ideas to the table and is constantly testing and learning Compensation * Monthly retainer based on experience * Performance bonuses available based on agreed KPIs * Long-term opportunity with a rapidly growing brand * Flexible remote work environment How to Apply Please include: 1. A short introduction about yourself 2. Your resume or portfolio 3. Brands you have personally managed 4. Monthly ad spend managed 5. Performance metrics (ROAS, CPA improvements, revenue generated, etc.) 6. Case studies or screenshots of successful campaigns 7. Your expected monthly rate 8. Why you believe you would be a great fit for Damianthefatass Important Applications without real account experience, measurable results, or case studies will not be considered. We are looking for someone who can immediately take ownership of our Meta advertising and help scale the brand to the next level.