Amazon Expert Wanted – Optimize Our Amazon Store & Grow Sales (Germany)

About us We are Griplies, a Pilates & fitness brand specializing in stylish, high-quality non-slip Pilates socks. We currently sell successfully through our own online shop in Germany and have already established our brand, products and visual identity. We are now looking for an experienced Amazon expert to help us turn Amazon into a stronger and more profitable sales channel. Our Amazon presence is currently only around 15% developed, so there is a lot of potential to improve. What we need We are NOT simply looking for someone who can run Amazon ads. We are looking for someone who understands the full Amazon customer journey: Search → Product page → Purchase → Reviews → Repeat purchase The first step is to make our Amazon presence look professional, persuasive and optimized for conversion. Once the foundation is strong, we want you to develop and execute a strategy to increase traffic and sales. 1. Optimize our product listings Our current product pages are not where they should be yet. For example: Product images are currently not optimized Images don't communicate our USPs clearly enough There is currently little/no strategic text on the images Product copy needs improvement We want to make much better use of our existing brand assets We can provide you with: Product information Our USPs Brand guidelines Existing product photography Lifestyle imagery Videos/assets Information about our target customer Our existing website and brand communication What we need from you is the Amazon expertise and strategic thinking. We want you to determine: What should the image sequence look like? What information should each image communicate? Which USPs should be highlighted and in what order? What should be shown visually vs. communicated through copy? What kind of messaging actually converts on Amazon? How should we differentiate ourselves from competing Pilates socks? How should the title, bullet points and product description be structured? Which keywords should we target? How can we make the listing both Amazon SEO-friendly and appealing to customers? You would be responsible for the strategy + copywriting, and ideally also for coordinating/creating the actual listing assets or giving very clear specifications for what needs to be designed. 2. Optimize the rest of our Amazon presence We also want our overall Amazon presence to be professionally set up, including where applicable: A+ Content Brand Store Brand Story Product descriptions Bullet points Search terms / backend keywords Product titles Product categorization Cross-selling between products Overall brand presentation We already have a lot of high-quality brand assets (from photo shootings, but no good flatly), so we don't want to reinvent everything from scratch. We want someone who can strategically turn those assets into an Amazon-native experience. 3. Develop and execute a sales strategy Once our listings are properly optimized, we want to actually grow sales. We are looking for someone who can take ownership of this rather than simply telling us what we should do. This could include: Amazon PPC strategy Sponsored Products Keyword research Automatic + manual campaigns Competitor/product targeting Search term analysis Bid and budget optimization Campaign testing Identifying high-converting keywords Improving organic rankings Sponsored Brands / Brand Store advertising where appropriate Conversion optimization Ongoing performance analysis Recommendations for promotions/offers where appropriate We are open to your recommendations regarding the best strategy. We don't expect you to simply spend more on advertising. We want you to understand what is preventing sales and systematically improve it. Amazon's own advertising guidance recommends combining strong product detail pages with relevant targeting and ongoing campaign optimization, which is exactly the kind of holistic approach we're looking for. Important: Product image creation We already have a large library of high-quality lifestyle photography and photoshoot assets that we can provide. However, we currently do not have enough strong product-focused/flat-lay images for Amazon. This is something we need the Amazon expert to help us solve. We are therefore looking for someone who can think creatively about how to create the required Amazon images from the assets we have. Depending on your expertise, this could involve: AI-generated product imagery 3D product rendering Digital product mockups Retouching/compositing existing photography Creating professional product-focused images from existing assets Or other solutions you recommend You do not necessarily need to be a professional graphic designer yourself, but you should understand what Amazon product images need to communicate and be able to either create them yourself or clearly direct their creation. The important thing is that you can look at our existing assets and say: “This is what we need for Amazon, this is what we already have, and this is how I would create the missing pieces.” We are particularly interested in applicants who have experience using AI or 3D tools to create realistic e-commerce product imagery. Important: German Amazon experience would be highly appreciated Our Amazon store is currently focused on Germany, so all customer-facing content needs to be in German. We want someone who understands the German Amazon market and how German customers search and buy. What we are looking for You are a strong fit if you: Have proven experience growing Amazon sales Have worked extensively with Amazon Seller Central Understand Amazon SEO and keyword research Have strong Amazon copywriting skills Understand conversion optimization Have experience with Amazon PPC / Sponsored Products Know how to structure and optimize campaigns Understand A+ Content and Brand Stores Can analyze competitors and identify opportunities Think strategically rather than simply executing instructions Have a strong understanding of e-commerce and customer psychology Can communicate clearly and proactively Can show real examples/results from previous Amazon projects Bonus Experience with: Fashion / accessories / fitness / wellness / Pilates / yoga brands Amazon Germany Amazon Brand Registry Launching relatively small brands on Amazon Building organic rankings alongside PPC would be a big plus. How we would like to work We would ideally start with a full Amazon audit. We would then expect you to provide a clear action plan covering: Phase 1 – Audit & Strategy Current listing analysis Competitor analysis Keyword research Conversion optimization recommendations Amazon SEO strategy PPC strategy Phase 2 – Listing Optimization Titles Bullet points Product descriptions Image strategy Image copy A+ Content Brand Store Backend keywords/search terms Phase 3 – Growth Launch/restructure PPC campaigns Monitor performance Optimize bids and budgets Analyze search terms Improve organic visibility Continuously test and optimize We are looking for someone who can potentially become our long-term Amazon partner, not someone who simply completes a one-time listing optimization. Please include in your application How many years of experience do you have with Amazon? How much experience do you have specifically with Amazon Germany? What types of products/brands have you worked with? Please provide 2–3 examples of Amazon listings you have optimized. Can you share measurable results from previous projects? (e.g. sales growth, conversion rate, TACoS/ACOS improvements, organic ranking improvements, etc.) How would you approach our Amazon account in the first 30 days? What would you change first when looking at an Amazon listing that is currently only ~15% developed? What is your experience with Amazon PPC? Are you able to handle the German copywriting yourself? What would you charge for the initial optimization project, and what would you charge for ongoing Amazon management? Please don't send a generic application describing yourself as an "Amazon expert." We are specifically looking for someone who can think strategically, explain why they would make certain changes, and ultimately help us generate more profitable sales. We are excited to find someone who can help us build Griplies into a strong Amazon brand in Germany and later globally.