Amazon FBA & Product Launch Manager

Job Description: • Conducting market, competitor, keyword, demand, pricing, and product potential analysis for selected Amazon products. • Developing Amazon strategy and a detailed launch plan, including product positioning, pricing strategy, FBA model, cost projections, and profitability assessment. • Setting up and optimizing Amazon Seller Central account, product listings, product variations, Brand Registry, A+ Content, and other elements required for effective product presentation. • Planning, launching, and optimizing Amazon PPC campaigns while continuously monitoring key performance and profitability metrics. • Monitoring product performance and recommending actions to improve organic rankings, conversion rates, and sales results. • Coordinating with internal Creative, Supply Chain, and Finance teams, preparing clear briefs, and establishing processes and reporting systems that the team can continue using after the completion of the project. Requirements: • Minimum 3 years of hands-on experience working with the Amazon Seller Central platform and the Amazon FBA business model. • Proven experience launching new products or brands on Amazon. • Experience working with Amazon tools and research platforms such as Amazon Advertising Console, Brand Registry, Helium 10, Jungle Scout, Data Dive, Keepa, or similar tools. • Strong understanding of Amazon listing SEO, keyword research, and listing optimization with a focus on organic ranking and conversion rate improvement. • Experience planning, managing, and optimizing Amazon PPC campaigns, as well as monitoring key performance metrics. • Understanding of Amazon FBA logistics, inventory management, product profitability calculations, and pricing strategies. • Knowledge of Brand Registry, A+ Content, Amazon compliance requirements, and managing product variations and flat file documents. • Advanced proficiency in Google Sheets or Microsoft Excel for data analysis and reporting. • Fluent English communication skills, both written and verbal.