Amazon & Google Ads Funnel Strategist for UK Market Launch

We have established in the Malaysian market for 14 years, and now we are launching our baby product range into the UK marketplace. We are seeking a UK-based Digital Marketer and Funnel Strategist for a 6-Month Proof of Concept (POC) phase. Our products are registered under the UK SCPN as cosmetics, therefore we are deploying a unique, hybrid traffic architecture to strictly adhere to cosmetic claims on Amazon while capturing high-intent functional searches on external channels (Google ads - landing page - Amazon store). This project requires setting up an off-Amazon Google Ads funnel to drive pre-warmed traffic directly to our Amazon UK store. ----- Scope of Work: Phase 1: Launch Infrastructure Setup (Month 1) 1) Listing Creation & SEO Architecture: Build 3 product listings on Amazon UK. Create compliant titles, sales copywriting using strict cosmetic terms while integrating high-volume UK search terms. 2) FBM Shipping & Logistics Configuration: Fully configure Amazon Shipping Templates for our local UK fulfillment base (Note: We are using FBM, not FBA). Ensure accurate handling times, regional delivery fees, and shipping cut-off windows. 3) Funnel Strategy & Amazon Attribution: Strategize the directional flow of traffic from Google Ads to Amazon. Integrate Amazon Attribution tracking tokens on all funnel call-to-action endpoints to track keyword-level conversions. 4) Ad Campaign Construction: Structure and launch Google Shopping and Google Search ad campaigns targeting specified problem-solving keywords. Phase 2: Ongoing Optimization & Growth (Months 2-6) 1) PPC & Funnel Optimization: Manage daily/weekly bidding, negative keywords, and conversion-rate optimization across Google ad channels. (Note: Amazon PPC will remain completely turned off for compliance reasons). 2) Amazon SEO Adjustments: Refine backend keywords to boost organic ranking while maintaining cosmetic compliance. 3) Supply Chain & Inventory Forecasting: Monitor weekly UK sales velocity closely and issue formal reorder alerts to sync with our Malaysian manufacturing lead times. 4) Performance Reporting: Deliver structured weekly updates on external sessions, Amazon conversion rates, Google Ads ROI, and Best Sellers Rank (BSR) milestones. ----- Required Experience & Qualifications: * Proven track record of managing Amazon compliance boundaries, specifically UK cosmetic regulations. * Expert knowledge of Google Search and Google Shopping ad setups for e-commerce. * Direct experience configuring complex Amazon FBM shipping templates, handling times, and regional settings. * Proficient in setting up and analyzing Amazon Attribution tracking. * Fluent in UK-specific English spelling and marketing nuances (e.g., "moisturiser"). ----- Compensation & Engagement Terms: Core Retainer: Fixed $500/Month (Covers Phase 1 setup and Months 2-6 ongoing management). Landing Page Asset Exclusion: Actual design and development of the external landing page assets are excluded from this core retainer. If you have web design/build capabilities, please provide a separate asset-creation quote in your proposal. --- How to Apply: To be considered, please submit a proposal containing: 1. Confirmation: Affirm your ability to manage both the Month 1 setup and Months 2-6 optimization under the fixed $500/month retainer. 2. Optional Quote: A separate, optional quote for landing page design/build if you wish to build the pages yourself (otherwise, we will provide the pages based on your funnel strategy). 3. Execution Plan: A brief outline of your proposed execution plan for the first 3 months. 4. Keyword Check: Start your application with the phrase "UK Marketplace" so we know you have read the full brief.