Amazon Listing & Advertising Strategist

Project type: One-time consultation (possibility of ongoing work) Project length: Less than 1 week Experience level: Intermediate to Expert Timeline: Looking to schedule within the next 2 business days Overview We support the Amazon presence for a bestselling nonfiction backlist title (5M+ copies sold, 12,000+ reviews, translated into 35+ languages). We're starting with an update to the current 3rd edition listing, ahead of a 4th edition launching in early 2027. We need a short strategy consultation before we finalize listing updates and set up advertising. What We Need Help With Reviewing our current Amazon listing and identifying the highest-impact gaps (title/bullets, A+ Content, backend keywords, category placement) Recommending an Amazon Advertising strategy (Sponsored Products/Sponsored Brands) appropriate for an established backlist bestseller, including realistic budget guidance Advising on sequencing: what to fix organically first vs. what to layer in with paid ads Giving feedback on draft copy, keyword lists, and a comparison-chart concept we've already prepared, so we're not starting from scratch Flagging anything Amazon-specific we should know before our upcoming 4th edition launch (e.g., managing two editions live at once, pre-order setup) Ideal Experience Proven experience with Amazon Advertising (Sponsored Products/Brands) — case studies or results welcome Experience with Amazon SEO, A+ Content, and category/keyword optimization Publishing or book-industry experience a strong plus Comfortable working from existing drafts and giving direct, practical feedback rather than starting a strategy cold Format A scoped video call (60–90 min) to walk through our current listing and drafts A short written summary of recommendations afterward Open to a follow-on engagement if the fit is right, but this posting is specifically for the initial consultation How to Apply Please share relevant experience with Amazon Advertising and listing optimization (case studies, results, or client examples) and your availability in the next 2 business days. Include your standard rate/pricing structure in your proposal so we can compare approaches.