Amazon Listing Optimization Expert

About the Brand Yesalna is an Australian jewellery brand focused on elegant, feminine, gift-ready jewellery for women. We are currently expanding into the Amazon USA marketplace and are looking for an experienced Amazon Listing Optimisation Specialist to optimise one of our hero products: an 18K gold-plated crystal bangle. This is a project-based role for one product first, with potential for ongoing work across more Yesalna jewellery listings. Project Overview I am looking for someone who can fully optimise my Amazon listing for both SEO ranking and conversion. The product already has a live listing, reviews, packaging, A+ Content direction, and sales history. However, I want the listing improved before scaling ads in the USA. The goal is to make the listing look more premium, improve keyword relevance, increase conversion rate, and prepare the product for Amazon PPC traffic. Main Responsibilities The selected freelancer will need to: Conduct Amazon keyword research for the USA jewellery market Analyse competitor listings in the bangle/bracelet/jewellery category Optimise the product title using high-converting keywords Rewrite mobile-friendly bullet points Optimise backend search terms Improve product description if needed Review current listing images and suggest image improvements Recommend infographic content for product images Recommend A+ Content structure and copy Improve gift-positioning for the product Improve size and fit communication for standard and large bangle sizes Highlight product features clearly, including: 18K gold plated finish Crystal layered design Tarnish-free positioning Gift-ready packaging Feminine everyday jewellery style Premium look and feel Deliverables Required Please provide: Keyword research summary Competitor listing analysis Optimised Amazon title Five optimised bullet points Product description Backend search terms Image improvement recommendations A+ Content copy or structure recommendation Short explanation of why your changes will improve conversion and ranking Requirements You must have: Experience optimising Amazon listings Strong understanding of Amazon SEO Experience with keyword tools such as Helium 10, Data Dive, Jungle Scout, SellerApp, or similar Good understanding of conversion-focused copywriting Experience with jewellery, fashion, beauty, gifts, or women’s accessories preferred Ability to write clear, premium, non-generic Amazon copy Understanding of Amazon compliance and keyword placement Important Notes This is not just a basic copywriting job. I need someone who understands how Amazon listings convert. Please do not apply if you only use ChatGPT to rewrite bullet points without proper keyword research and competitor analysis. To Apply Please include: Examples of Amazon listings you have optimised Before-and-after listing examples if available Tools you use for keyword research Your process for optimising a listing Whether you have experience in jewellery or fashion categories Your fixed price for optimising one listing How long you need to complete the project Budget Please apply with your fixed project price for one listing. I am open to quality work, but this is for one product first. If the result is good, there may be ongoing work for more Yesalna listings.