Amazon PPC (Pay-Per-Click) Manager

Core Responsibilities: Campaign Management: Plan and execute end-to-end Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Demand-Side Platform (DSP) campaignsfor DYODE clients. Budget & Bid Strategy: Manage advertising budgets, allocate spending efficiently, and implement bid strategies to optimize Return on Ad Spend (ROAS) and minimize wasted ad spend. Keyword & Audience Optimization: Conduct keyword research, product targeting, and audience segmentation. Adjust campaigns regularly to lower ACoS (Advertising Cost of Sales) and improve conversion rates. Reporting & Analysis: Monitor key performance indicators (KPIs) such as CTR, CVR, ROAS, and TACoS, presenting strategic insights and performance to DYODE clients. Cross-Functional Collaboration: Work closely with either client or DYODE creative, commercial/product, and eCommerce teams to ensure ad assets support broader business goals, product launches, and organic SEO. Essential Qualifications: Experience: 2–5+ years of hands-on experience managing Amazon Advertising campaigns across Seller Central and/or Vendor Central. Platform Knowledge: Deep understanding of Amazon Advertising tools, Amazon Marketing Cloud, and programmatic advertising. Analytical Skills: Strong data-analysis capabilities with proficiency in Excel and third-party management tools (e.g., Helium 10, Stackline, etc). Certifications: Current Amazon Advertising Certification is preferred.