Amazon PPC Specialist Needed for Campaign Setup, Optimization & Sales Growth

We are looking for an experienced Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. We already have an active Amazon Seller Central account and Brand Registry, and now we need a reliable partner who can help us improve ad performance, increase sales, and control ACOS. The main goal is to build and manage profitable PPC campaigns with proper keyword targeting, budget control, and regular optimization. **Responsibilities:** 1. **PPC Campaign Audit & Strategy** * Review our existing Amazon PPC campaigns. * Identify wasted ad spend, weak targeting, and missed opportunities. * Create a clear PPC strategy based on our products, market, and goals. 2. **Campaign Setup & Structure** * Set up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. * Create proper campaign structure for keyword, ASIN, category, and brand targeting. * Organize campaigns by match type, product group, and performance goal. 3. **Keyword Research & Targeting** * Find relevant high-converting keywords. * Research competitor keywords and product targeting opportunities. * Add new keywords and targets based on search term reports. 4. **Bid, Budget & Placement Optimization** * Adjust bids based on performance. * Optimize daily budgets to control spend. * Improve placement settings for better visibility and conversion. 5. **ACOS / ROAS Improvement** * Reduce wasted spend through negative targeting. * Improve campaign efficiency and profitability. * Scale campaigns that are performing well. 6. **Product Launch & SKU Advertising** * Create PPC campaigns for new SKUs. * Support product ranking through smart keyword targeting. * Help increase visibility for new and existing listings. 7. **Reporting & Analysis** * Provide weekly or monthly PPC performance reports. * Track spend, sales, ACOS, ROAS, CTR, CPC, and conversion rate. * Share clear insights and recommendations for continuous improvement. **Requirements:** * Strong experience with Amazon PPC and Seller Central. * Good understanding of Sponsored Products, Sponsored Brands, and Sponsored Display ads. * Ability to manage budgets and improve ACOS. * Experience with keyword research, search term reports, and competitor targeting. * Clear communication and regular updates. We are looking for someone who can work as a long-term PPC partner and help us grow our Amazon sales with better advertising performance. Please share your previous Amazon PPC experience, examples of results, and how you would approach improving our campaigns