Amazon PPC management and ads

We're a US-based cosmetics brand selling premium, Italian-manufactured haircare and styling products on Amazon.com (10 SKUs: shampoos, conditioners, and styling products). We're looking for a hands-on Amazon growth partner to take full ownership of our advertising and listing visuals — with the single goal of profitable growth at a high ROAS. What You'll Do Amazon PPC Management (core responsibility) Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns Conduct keyword research, competitor targeting, and negative keyword management Manage bids, budgets, and dayparting to hit ROAS/ACOS targets Run structured testing (match types, placements, creatives) and scale what works Plan and execute deals, coupons, and promotions in coordination with ad strategy Creative & Listing Visuals Design and update main images, secondary/infographic images, and A+ Content that convert Create Sponsored Brands ad creatives and (bonus) short video ads Ensure all visuals meet Amazon style and compliance requirements for beauty/personal care Reporting & Strategy Weekly performance reports: spend, sales, ROAS/ACOS, TACoS, organic rank movement Monthly strategy call with clear action plan for the next period What Success Looks Like Hitting or beating agreed ROAS targets while growing total ad-attributed and organic sales Improved conversion rates from upgraded listing visuals Clean, well-structured campaigns we can scale Compensation Monthly base retainer (share your rate in your proposal) Performance commission paid on top when agreed ROAS and sales targets are reached — we want you to share in the upside Targets and commission structure will be finalized together during onboarding Requirements 2+ years managing Amazon PPC with proven results in beauty, personal care, or similar CPG niches Portfolio or case studies showing ROAS/ACOS improvements (screenshots from Seller Central / Ads Console welcome) Strong design skills (Photoshop, Figma, Canva Pro, or similar) with examples of Amazon listing images and A+ Content you've created Experience with tools such as Helium 10, Data Dive, Jungle Scout, or similar Fluent English and reliable weekly communication Nice to Have Experience launching new ASINs and building organic rank Amazon Posts, Brand Story, and video ad experience Familiarity with TikTok Shop or Meta ads for external traffic How to Apply In your proposal, please include: A brief case study: a brand you grew, starting ROAS/ACOS vs. results achieved, and what you did 2–3 examples of listing images or A+ Content you designed Your monthly retainer expectation and preferred performance-based structure Start with the word "ROAS" so we know you read the full posting We're looking for a long-term partner, not a one-off gig. If you consistently hit targets, this becomes a growing monthly engagement with increasing commission upside.