Diagnose & Rebuild B2B Search Campaigns - (SharePoint/Microsoft Consulting)

We're a Microsoft consulting company (SharePoint, Power BI, Microsoft 365) based near Toronto, serving clients across Canada and the US. Google Ads has been our main source of inbound leads for years, and it worked well — steady lead flow at a cost per lead we were happy with. Over the past several months that has changed. Leads dropped sharply, cost per lead roughly doubled, and lead quality got worse. We've tried fixing it ourselves — changed keywords, adjusted settings, rebuilt landing pages, tested different match types — but nothing has brought performance back. We've reached the point where we need senior eyes on this, not more trial and error. What we need from you: Audit the Google Ads account Tell us what actually went wrong Give us clear options to fix it — what to do, in what order, and what results we can reasonably expect. If your diagnosis and plan are good, there's ongoing work here — we'd want the same person to implement the fixes and manage the account going forward. In your proposal, briefly tell us about one account you turned around: what was broken, what you found, and what happened after. Please include your fixed price for the audit and how long you'd need (we're thinking 1–2 weeks).