Amazon Private Label Store Management (A–Z)

Project Overview We are looking for an experienced Amazon Private Label Store Manager to handle the complete end-to-end management of our Amazon private label business. The ideal candidate will be responsible for setting up, optimizing, managing, and scaling the brand while ensuring profitability, compliance, and long-term growth. This is a long-term project for someone who understands Amazon’s ecosystem deeply and can manage the store independently with regular reporting. Scope of Work & Responsibilities 1. Product Research & Validation Market research using tools such as Helium 10, Jungle Scout, etc. Competitor analysis (pricing, reviews, keywords, differentiation) Demand, profitability, and margin analysis Product selection and validation for private label potential 2. Supplier Sourcing & Coordination Supplier sourcing (Alibaba / Global Sources / direct manufacturers) RFQs, cost negotiations, MOQ discussions Sample ordering and evaluation Coordination for production timelines Quality control checks and pre-shipment inspections Compliance with Amazon and country-specific regulations 3. Branding & Packaging Brand positioning and private label strategy Logo, packaging, and insert requirements coordination Compliance with Amazon packaging and labeling standards UPC, FNSKU, carton labeling, and packaging guidelines 4. Amazon Listing Creation & Optimization Keyword research (primary & secondary keywords) SEO-optimized product titles, bullet points, and descriptions Backend search terms optimization High-converting A+ Content (EBC) Image guidelines (infographics, lifestyle, comparison images) Variation setup and category accuracy 5. Inventory & Logistics Management Inventory forecasting and replenishment planning FBA shipment creation and management Coordination with freight forwarders (air/sea/DDP) Monitoring storage limits and IPI score Avoiding stockouts and overstocking 6. Amazon PPC & Advertising Management Sponsored Products, Sponsored Brands, Sponsored Display Campaign structure setup and optimization Keyword harvesting and negative keyword management ACOS, TACOS, ROAS monitoring Budget optimization for profitability and scale 7. Account Health & Compliance Monitoring Account Health Dashboard Handling policy warnings, violations, and appeals Listing suppression and reinstatement support Compliance with Amazon seller policies and guidelines 8. Review & Customer Management Ethical review generation strategies (Amazon-compliant) Customer messages and buyer-seller communication Handling refunds, returns, and feedback Brand reputation management 9. Sales Analysis & Growth Strategy Weekly and monthly performance reports Sales, profit, ACOS, conversion rate analysis Price testing and promotional strategy Deals, coupons, and Prime Day / seasonal planning Expansion strategy (new SKUs, bundles, variations, marketplaces) 10. Ongoing Optimization & Scaling Conversion rate optimization Competitor tracking and market trends Cost optimization and margin improvement Long-term brand growth planning New product launch strategy and execution Requirements Proven experience managing Amazon Private Label stores Strong understanding of Amazon SEO, PPC, and FBA Experience with product launches and scaling brands Familiarity with Amazon tools and third-party software Ability to work independently and deliver results Clear communication and regular reporting Deliverables Fully optimized and compliant Amazon listings Profitable and scalable PPC campaigns Consistent inventory management Regular performance and growth reports Clear roadmap for brand expansion Project Type Long-term / Ongoing Monthly management preferred To Apply, Please Include Examples of Amazon private label brands you’ve managed Case studies or results (sales growth, ACOS improvement, launches) Tools you use for Amazon management Your approach to scaling a private label brand.