Appointment Setter VA

This is not a volume-blasting role. You'll build and work a targeted prospect list of startup founders who are a genuine fit for what we sell. The goal is one thing: get the right people on a discovery call. --- ## What You'll Actually Do You own the front end of our outbound engine. That means: - **Prospect Research** — Source qualified leads across four lanes: recently funded startups (Apollo.io, Crunchbase, Wellfound), new product launches (Product Hunt, Betalist), companies hiring for brand roles (LinkedIn Jobs, Behance, Contra), and industry-native brands with weak visual identity (Instagram, Forbes/Fast Company lists) - **List Building** — Log prospects into our database with name, company, role, platform, signal, and personalization hook. Every entry must clear our qualification gate before it goes in. - **Outreach Execution** — Send a minimum of 20 personalized outreach messages per week via LinkedIn DMs (primary) and email, using messaging we develop together. - **Follow-Up Sequencing** — Work a 4-message sequence per prospect over 14 days. Never message twice in one week. - **Reply Handling** — Flag interested replies within the same day. You don't close them — you pass them to us with context. - **Weekly Reporting** — Log all activity and report on messages sent, reply rate, and calls booked. What you won't do: write strategy, conduct discovery calls, or pitch the studio. ## Who We're Reaching **Target companies:** Early-stage startups with funding (seed or pre-seed). Founders and founder-adjacent decision-makers only. **Target contacts:** Founders and CEOs first. Marketing decision-makers second (CMO, VP Marketing, Head of Brand). Never junior roles. **Live signals we target:** just raised funding · just launched a product · rebranding · hiring for brand roles **Budget floor:** $3,000+. Pre-revenue with no funding is a hard no. --- ## What We're Looking For **Must have:** - Proven experience with outreach and B2B lead research — results, not just familiarity - Proficiency with Apollo.io or a comparable lead database (Crunchbase, Wellfound, Hunter.io) - Strong written English — messages need to be specific, human, and worth reading. Nothing salesy or generic. - Organized and self-directed. You manage the pipeline without being chased. - Reliable communication. If something's off, you say so early. **Nice to have:** - Experience doing outreach for a creative agency, design studio, or B2B service business - Familiarity with early-stage startup ecosystems — you know what a seed round means and what a founder's world looks like - Experience with Notion for pipeline tracking and reporting **Not required:** - Living in the US (fully remote) - Experience in branding or design - High volume cold-calling background — this is quality over quantity --- ## What Good Looks Like You read the ICP brief before building the list. You personalize — every message has a specific hook, not a merge tag. (You will be provided templated options and sequences.) You flag a dead lane early rather than logging junk leads. You hit 20 qualified prospects per week, consistently. You treat the qualification gate as non-negotiable. Send us: 1. A brief description of one outreach campaign you've run — what you were promoting, how you sourced the list, and what your response rate was 2. Your hourly rate 3. Your availability per week No cover letter needed. We'll respond within 5 business days.