Art Director / Brand Visual Strategist Needed for Mother & Baby Instagram Brand

I am launching/rebuilding the visual direction for a mother and baby brand . I need an experienced Art Director / Brand Visual Strategist to help create a clear Instagram direction and brand vibe. This is not only a graphic design task. I need someone who can think creatively and strategically about the brand feeling, the Instagram grid, colors, content style, photography direction, and the overall emotional look of the page. Brand direction I want: The brand should feel warm, clean, soft, premium, trustworthy, and modern. The audience is mothers, babies, and families. I want the Instagram to feel gentle and emotional, but still professional and stylish. The visual mood should include light colors, soft blue/white tones, subtle sky/cloud inspiration, and a calm mother-and-baby lifestyle feeling. It should not look too childish, cheap, or overly cartoonish. What I need: • Review the current Instagram/page direction • Create a moodboard and visual direction • Suggest color palette, fonts, photography style, and design style • Create an Instagram grid direction • Design sample post concepts • Design story/highlight direction • Suggest content pillars for the brand • Create a simple visual guide that future designers can follow • Optional: create Canva or Adobe templates for future posts Deliverables: 1. Brand/Instagram moodboard 2. Visual direction guide 3. Sample 9-grid Instagram layout 4. 10–12 post design concepts/templates 5. Story/highlight style direction 6. Content pillars and basic posting ideas 7. Final handover file with all direction clearly explained Ideal freelancer: • Has experience with baby, kids, beauty, lifestyle, fashion, wellness, or premium consumer brands • Strong Instagram/visual storytelling portfolio • Can create a clean, modern, emotional brand feeling • Understands art direction, not just graphic design • Bonus if you understand GCC / Middle East taste and audience To apply, please send: • Your portfolio • 2–3 examples of Instagram or brand direction work you have done • Your process for creating an art direction • Your estimated timeline • Your price for the full project • One short idea for how you would improve our Instagram vibe I prefer to start with a paid test milestone: one moodboard + three sample post concepts. If the direction is good, we can continue with the full Instagram visual direction and possibly monthly creative support.