Art director/brand designer for a digital health platform

We are looking for an Art Director or Senior brand designer to help define the visual identity of a digital nutrition platform. This is not a logo project and not a traditional healthcare website. the platform is positioned as : a personal operating system for nutrition. The challenge is moving the perception from : a nutritionist built a digital tool. to a sophisticated digital product backed by a nutritionist. We already have : The platform THe methodology The content structure a first landing page What is needed to be defined : the visual territory the emotional direction the art direction how the methodology should be vizualized what this category should feel like deliverables : The Contractor shall provide the following services for the first phase of the Project: * Design of one (1) high-fidelity Figma landing page (desktop and mobile versions); * Up to three (3) revision rounds based on consolidated feedback from the Company Owner; * Delivery of the final Figma file. This first phase is limited to the landing page described above and does not include the creation of a complete brand identity, logo design, full design system, additional website pages, developer documentation, implementation, or any other deliverables not expressly listed herein. Any additional work shall be subject to a separate written agreement between the Parties. this project is ideal for someone who has worked on : premium digital products saas health tech productivity tools editorial brands educated/premium experiences. please start your proposal with : operating system art and answer the questions below . Note : the challenge is that the product has a B2B feel but is B2C. Please do not answer us something within these lines : --Think modular grids, nutrition signals, adaptive pathways, layered cards, gentle data patterns, and editorial diagrams that make the methodology feel structured, personal, and intelligent without becoming cold or medical-- If you are suggesting : Notion, Stripe, and Linear . Then you are answering like 98 % of the proposals. we want original thoughts or more precision. I need emotion, differentiation. Target core audience : educated women age around 30. Thank you for you attention, Sofia.