Australian Email & CRM Marketing Specialist – Real Estate | Ongoing Role

About Us We are a growing property business based in Moreton Bay, Queensland, operating two complementary brands: Moreton Buy Buyers Agents – helping home buyers, investors and right-sizers purchase property across South East Queensland. Moreton Manage – our property management and sales business, managing a growing portfolio of residential properties across Moreton Bay and Brisbane's northside. We already have established databases across both businesses. What we're missing is someone who can take ownership of communicating with those people consistently and strategically. The Role We're looking for an Australian-based email and CRM marketing specialist to develop and implement our ongoing database marketing strategy. This isn't a role where we want someone to simply design a monthly newsletter. We want someone who can look at our different audiences, understand where the opportunities are, build the strategy and then actually implement it. You'll work directly with the business owner and have access to the knowledge, property data, case studies, client stories and market insights needed to create genuinely useful content. The Audiences Our databases include: * Previous Moreton Buy clients * Current and previous buyer enquiries * Property investors * Owner-occupiers * Right-sizers and downsizers * Current Moreton Manage property owners * Property owners who may eventually sell * Investors who may purchase additional properties * Referral partners and other industry contacts These audiences shouldn't all receive the same communication. A major part of the role will be segmentation and developing appropriate communication journeys for each group. What We Want You to Build We want a proper email and CRM marketing ecosystem across both businesses. This could include: * Database audit, clean-up and segmentation * Email marketing strategy and content calendar * Automated nurture sequences * New lead nurture campaigns * Past-client communication * Investor-specific campaigns * Moreton Manage owner communications * Property market updates * Useful educational/property content * Client success stories and case studies * Referral campaigns * Review and testimonial campaigns * Re-engagement campaigns * Cross-business opportunities between Moreton Buy and Moreton Manage * Identifying owners who may be considering selling * Identifying investors who may be ready to purchase again * Tracking opens, clicks, enquiries, referrals and conversions * Testing and continually improving campaigns The objective is simple: Stay relevant to our database, provide genuine value and create more repeat business, referrals and opportunities across buying, property management and sales. What We're NOT Looking For We're not looking for someone who sends generic real estate newsletters filled with suburb statistics and "Happy Friday" content. We're also not looking for someone who gives us a marketing strategy and then leaves us to implement it. We want someone who can both think strategically and execute. That means writing the emails, building campaigns, creating automations, segmenting the database, scheduling campaigns and reviewing the results. Systems Moreton Buy currently operates through Zoho CRM, so experience with Zoho and email marketing/automation platforms would be highly regarded. We're open to recommendations around the best email marketing structure and technology where appropriate. About You Ideally, you: * Are based in Australia * Have strong email/CRM marketing experience * Understand Australian consumers and communication style * Can write naturally without sounding overly corporate or AI-generated * Understand database segmentation and automation * Are commercially minded – not just focused on open rates * Can identify opportunities within an existing customer database * Can work independently and take ownership * Are comfortable working directly with a business owner * Have experience with real estate, property, professional services or another relationship-driven business Real estate experience is helpful, but strong CRM/database marketing experience is more important. Hours & Engagement This will initially be a part-time freelance role with the potential to become a long-term engagement. We don't have a predetermined number of hours per week. Initially, there will likely be more work involved in understanding the businesses, auditing the databases, creating the strategy, segmenting audiences and building the initial campaigns and automations. Once established, we expect the role to move into ongoing campaign management, optimisation and content creation. We're happy to discuss the appropriate hours with the right person. If you've worked with a real estate, property management, buyers agency or similar business, we'd love to see examples. We're looking for someone who wants to understand our businesses and build something with us over the long term.