AI Automations Specialist for Social Media Marketing Agency

Posted 3 weeks ago

Worldwide

Summary

I run a social media marketing agency and want to bring AI-powered automation into our day-to-day operations. I'm not technical myself, so I'm looking for someone who can scope, build, and document a set of automations end-to-end - not just give me advice. Experience working with or for a social media / digital marketing agency is strongly preferred, since you'll understand our workflows (content approval, client reporting, asset management) without much explanation needed. **Our current tools:** Google Drive, Slack, Notion, and Rella (social media management). Please flag if you've worked with Rella before, or with similarly niche tools that only expose an API/webhook rather than a native Zapier/Make app - I want to know upfront if that changes scope. Kinds of automations I need built: 1. **Auto-categorization of content/assets** — new files landing in our shared drive get automatically tagged by client, content type, and format 2. **Scheduled client reporting pipeline** — pulls performance data on a recurring basis, generates a narrative summary (not just raw numbers), and delivers it to Slack/email/Drive automatically 3. **Draft-response system for client comments/DMs/emails** — AI drafts a response for common inquiry types, a human approves before anything sends (no fully autonomous posting) 4. **New client onboarding flow** — automating the repetitive admin/setup steps when we bring on a new client Open to your recommendations on tooling, but I expect this will involve Zapier or Make.com, connected to Claude o, plus the tools listed above. **What I'm looking for in a candidate:** - Proven experience building automations with Zapier and/or Make.com (please share 2-3 examples of similar work, ideally for agencies) - Comfortable integrating AI APIs (Claude or OpenAI) into a workflow, not just using ChatGPT in a browser - Clear communicator who can explain technical decisions in plain English - Will provide documentation for everything built, so I'm not dependent on you for every future tweak **Deliverables:** - Working automations for the items above - Written documentation of how each one works and how to troubleshoot it - A short handoff call walking me through everything one-time setup (possibility of ongoing maintenance retainer for the right person) **Budget:** $500-1000 - depending on experience and final scope If this sounds like something you've done before, I'd love to see relevant examples in your application along with a rough idea of how you'd approach scoping this.

  • $600.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Zapier
Social Media Marketing Automation
Activity on this job
  • Proposals:50+
  • Last viewed by client:3 weeks ago
  • Interviewing:
    6
  • Invites sent:
    9
  • Unanswered invites:
    2
About the client
Member since Jul 5, 2025
  • Australia
    Perth8:19 PM
  • $2.1K total spent
    17 hires, 4 active
  • 208 hours
  • Media & Entertainment
    Individual client

Explore similar jobs on Upwork

HubSpot Expert for Sales and MarketingHourly‐ Posted 1 month ago
HubSpot
Marketing Automation
Internet Marketing
Email Marketing
Lead Generation
ClickFunnels
Landing Page
Facebook
Campaign Optimization

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo