B2B Business Development Specialist — Indonesia Market (Outbound, Meeting Setting, Lead Gen)

About the Role We help B2B companies expand into international markets, and we're looking to build out our outbound business development capability in Indonesia. We need someone who can own the full top-of-funnel process — from prospect research through to booking qualified meetings — and who understands that good outreach starts with market understanding, not volume. This isn't a "spray and pray" cold-calling role. We want someone who thinks about why a prospect should take the meeting, can adapt messaging based on what's working, and can keep a pipeline organized and moving. What You'll Do - Research and build target prospect lists (companies + decision-makers) across relevant B2B sectors - Run multi-channel cold outreach — LinkedIn, email, WhatsApp, phone — to generate qualified conversations - Qualify leads and set meetings with the right buying-committee contacts (founders, C-level, business owners, management) - Develop and continuously refine outreach scripts and messaging based on response rates - Manage follow-up cadence and keep the sales pipeline/CRM up to date - Report on outreach activity, response rates, and meetings booked What We're Looking For - 3+ years of hands-on B2B business development, sales, or lead generation experience - Proven experience with outbound prospecting and cold outreach (LinkedIn, email, phone, WhatsApp) - Comfortable communicating directly with founders and senior executives - Strong written English (and Bahasa Indonesia where relevant to local outreach) - Experience with CRM tools (e.g., Zoho, HubSpot, or similar) and basic Excel/Sheets for pipeline tracking - Familiarity with prospecting tools such as LinkedIn Sales Navigator, Lusha, or Google Maps prospecting - Based in Indonesia or with strong knowledge of the Indonesian business landscape - Experience in B2B SaaS, technology, healthcare, consulting, or international market entry is a strong plus - Experience supporting market entry/expansion projects for companies entering a new country - Comfortable using AI tools (ChatGPT, Claude) to support research and drafting - Background in sales training, workshops, or public speaking How to Apply Please include: - A short summary of a past outbound campaign you ran — the market, the channels used, and the results (meetings booked, response rate, etc.) - Which tools/CRMs you're comfortable working in We're looking to move quickly and start with a trial project before discussing a longer-term arrangement.