B2B Client Acquisition & Growth Visibility Specialist for Consulting Firm.

ABOUT THE ROLE We are an early-stage business systems and consulting practice. Our work centers on identifying where companies could create, recover, or protect more value by addressing operational inefficiencies, disconnected systems, bottlenecks, hidden costs, or unrealized growth opportunities, then designing the systems or solutions needed to capture that value. This is our first strategic hire in client acquisition. We're looking for an experienced B2B growth/acquisition professional to help us build a repeatable system for finding, qualifying, and developing the right companies into qualified sales opportunities and, over time, contribute to client acquisition. This is not a social media management role, a content-only role, an SEO-only role, or a lead-list/appointment-setting role. We need someone who thinks commercially about pipeline: who the right targets are, why they may need us, and how to reach them credibly. THE CORE OF THE ROLE The job has two connected parts: 1. OUTBOUND CLIENT ACQUISITION — PRIMARY FOCUS Identify and research appropriate target companies and decision-makers, spot genuine buying signals, business problems, inefficiencies, growth opportunities, or other commercially relevant triggers, and develop deliberate outbound approaches designed to produce qualified conversations, not simply contact volume. 2. INBOUND VISIBILITY — SUPPORTING THE SAME GOAL Build visibility through LinkedIn, SEO, GEO/AI-search visibility, content, and relevant social channels so that client acquisition is not dependent on outbound alone. The two work together: OUTBOUND ACQUISITION + INBOUND VISIBILITY → QUALIFIED OPPORTUNITIES → PIPELINE → CLIENTS Visibility should support commercial growth rather than exist as a separate vanity-metric workstream. We do not expect one person to be world-class at every individual channel. We need strong acquisition judgment, the ability to execute the core work, and the ability to recommend where effort should be concentrated based on commercial value. WHAT YOU'LL BE RESPONSIBLE FOR Outbound acquisition and pipeline: • Identifying appropriate target companies and decision-makers based on our positioning • Researching and qualifying prospects, with quality prioritized over list size • Identifying buying signals, operational pain, inefficiencies, growth triggers, or unrealized opportunities that may indicate genuine commercial need • Developing and executing thoughtful B2B prospecting approaches across appropriate channels • Helping generate qualified business conversations and opportunities • Building a repeatable and continuously improving acquisition process • Tracking pipeline activity and meaningful acquisition KPIs • Testing and improving targeting, messaging, channels, and approaches based on evidence Inbound visibility: • Assessing our current visibility and identifying where effort is commercially worthwhile • Developing LinkedIn strategy for both founder-led and company visibility • Identifying SEO and organic-search opportunities • Developing our approach to GEO / visibility within AI-powered search and answer engines • Shaping a content and distribution strategy that supports client acquisition • Recommending how Facebook and Instagram should fit into the wider strategy, if appropriate • Testing, measuring, and adjusting visibility activity based on results Across both areas: • Bringing a clear point of view on where we should focus rather than waiting for detailed instructions • Connecting visibility activity to acquisition and pipeline • Distinguishing meaningful commercial metrics from vanity metrics such as raw follower counts, impressions, or large unqualified lead lists • Identifying when a particular area would be better handled by another specialist rather than claiming expertise in everything WHO WE'RE LOOKING FOR We are particularly interested in someone who: • Has demonstrated experience generating qualified opportunities or pipeline for B2B, consulting, professional-services, technology, or founder-led businesses • Has strong prospect research and qualification skills rather than relying on mass list-building • Understands B2B positioning and commercial strategy, not simply campaign execution • Can develop intelligent LinkedIn acquisition and visibility strategies • Has practical knowledge of SEO and organic discoverability • Understands, or has meaningful experience with, GEO / AI-search visibility • Understands how content, search, authority, distribution, prospecting, and conversion work together • Can work independently and make recommendations rather than requiring detailed instructions • Can explain why a target, channel, or strategy is worth pursuing • Is comfortable working with an early-stage and evolving consulting practice We care significantly more about evidence of strong thinking, execution, and previous results than certificates or generic marketing credentials. WHAT SUCCESS LOOKS LIKE During the initial 1–3 month engagement, we want to establish the foundations of a measurable and repeatable client-acquisition engine. We are not expecting unrealistic overnight rankings, follower numbers, guaranteed lead volumes, or guaranteed clients. We are looking for: • A clear and repeatable outbound targeting and qualification process • Relevant qualified conversations and opportunities being generated and tracked • Evidence about which acquisition approaches, audiences, messages, and channels are performing • Stronger LinkedIn and digital visibility with the right business audience • Foundational SEO and GEO / AI-search work underway where appropriate • A practical content and distribution system supporting acquisition • Clear measurement of what is working, what is not, and what should change • An acquisition system that can reasonably be improved and scaled over time If the relationship works well, there is potential for continued work beyond the initial engagement. WHEN APPLYING Please focus your proposal on relevant work you have actually done. We are particularly interested in: 1. A B2B, consulting, professional-services, technology, or founder-led business where you were responsible for generating qualified opportunities or pipeline. Explain what you personally did, how you targeted and qualified prospects, and what resulted. 2. Any relevant visibility work involving LinkedIn, SEO, GEO/AI-search, content, or organic acquisition, and how that work connected to meaningful business outcomes rather than simply reach or engagement. 3. How you distinguish a genuinely qualified commercial opportunity from a large but low-quality lead list. 4. Which parts of this role are genuinely your strongest areas, and which areas you would recommend involving another specialist for. Please share relevant portfolio examples or case studies using Upwork's application tools. We are looking for a strategic operator who can think, execute, measure, learn, and improve — not someone who simply follows a content calendar or produces large volumes of unqualified leads.