B2B Cold Emailing & Deliverability Specialist

About the Role: We are looking for an experienced B2B Email Marketing & Deliverability Specialist to build, manage, and optimize our outbound email infrastructure. About the Company: We are an engineering consultancy working in embedded systems, electronics, hardware, firmware, IoT, industrial automation, and connected devices, primarily targeting technical decision-makers at companies in Europe and the US. This is not a content-writing-only role. The main focus is building a reliable outbound email system and achieving maximum inbox placement, deliverability, and campaign performance. Responsibilities: What you’ll be responsible for Set up and optimize the complete cold email infrastructure Configure domains, mailboxes, DNS, SPF, DKIM, DMARC, and related authentication Manage domain and mailbox reputation and warming Maximize inbox placement and minimize spam placement Monitor deliverability, bounce rates, reputation, blacklists, and sender health Set up and optimize campaigns in platforms such as Snov.io, Instantly, Smartlead, Apollo, or similar Develop sending strategies, schedules, volumes, and throttling Identify and fix deliverability issues before they affect campaigns Continuously test subject lines, copy, sending patterns, and infrastructure Monitor campaign metrics and provide actionable recommendations Build processes that allow outbound campaigns to scale safely Maintain clean prospect lists and minimize invalid/bounced addresses Track and improve reply rates and overall campaign performance What we are looking for: You should have hands-on experience running B2B cold email campaigns at scale, particularly for technical or professional-services companies. Strong candidates will have experience with: Cold email infrastructure Email deliverability and inbox placement SPF, DKIM, DMARC, DNS Domain warming and reputation management Snov.io / Instantly / Smartlead / Apollo or similar platforms Google Workspace and/or Microsoft 365 Email authentication and technical troubleshooting Blacklist monitoring and remediation B2B outbound campaigns Deliverability testing and optimization Data/list hygiene Important We are not looking for someone who simply launches email campaigns. We need someone who understands why emails land in inbox, spam, or promotions, can diagnose deliverability problems, and can build an infrastructure that remains healthy as sending volume increases. You should be comfortable taking ownership of the entire email operation and making technical decisions independently. To apply Please include: Examples of B2B cold email systems you have personally set up and managed The tools/platforms you have experience with Your approach to achieving high inbox placement How you monitor and troubleshoot deliverability A brief description of the largest outbound email operation you have managed We are looking for a specialist, not a generalist VA.