B2B Exhibition Content & Brochure Specialist – Technical Textile product

# B2B Exhibition Content & Brochure Specialist – Industrial / Safety Products ## About the Project I am participating in an upcoming **B2B industrial/safety exhibition in Mumbai** and am looking for an experienced freelancer to develop the **messaging and marketing collateral** for our exhibition presence. The stall is approximately **2m × 3m and open on two sides**. The products are technical B2B materials used in demanding industrial applications. **Detailed product information will be shared with shortlisted applicants during the interview.** I am looking for someone who can understand a technical product and turn it into **clear, commercially strong exhibition communication**. --- ## Main Deliverables ### 1. Exhibition Stall Content Develop the messaging and content for: * Main/back wall * Side wall * Header/fascia where appropriate * Main headline and supporting message * Product/value proposition * Application messaging * Key technical highlights * Clear visitor CTA The messaging must be readable and understandable from a distance. I do **not** want a wall full of technical text. --- ### 2. B2B Brochure Develop the content and structure for a professional brochure to be distributed at the exhibition. The brochure should: * Clearly explain the main product * Highlight key technical advantages * Explain relevant applications * Communicate the company's B2B positioning * Include appropriate technical information * Create a clear reason for the visitor to make an enquiry The brochure should be **technical but easy to understand**, particularly for procurement, R&D, safety and industrial professionals. --- ### 3. Overall Exhibition Messaging Help establish a clear communication hierarchy: **Company → Main Product → Application → Key Benefit → Why Contact Us** I would like **2–3 initial messaging/positioning concepts** before we finalize the direction. --- ## Important Requirements The freelancer should be able to: * Understand technical B2B products * Translate technical information into simple commercial messaging * Think from the perspective of an exhibition visitor * Develop strong headlines and product messaging * Create clear B2B brochures * Understand exhibition communication and visual hierarchy * Avoid generic marketing language * Avoid unsupported technical/performance claims The communication should feel: **Professional | Technical | Modern | Premium | Industrial | B2B** --- ## Preferred Experience Experience in one or more of the following is preferred: * B2B marketing * Industrial marketing * Exhibition/trade-show marketing * Technical products * PPE / safety products * Technical textiles * Manufacturing * Industrial materials * Engineering products * B2B brochures Experience working with **technical products where the customer needs to understand performance/application before buying** is particularly valuable. --- ## Content + Design Please clearly state whether you provide: **A. Content/messaging only** **B. Content + graphic design** **C. Content + design + print-ready artwork** Option B or C is preferred. --- ## Please Include in Your Proposal 1. **2–3 examples** of B2B exhibition or industrial marketing work. 2. Examples of **brochures/catalogues** you have created. 3. Briefly explain how you would make a technical product understandable to an exhibition visitor in **5 seconds**. 4. Tell me whether you handle **content, design, or both**. 5. Your **fixed project price** and estimated timeline. --- ## Scope The initial project covers: * Exhibition stall messaging/content * Brochure content/structure * Overall exhibition positioning * Design/print-ready artwork if included in your proposal **Detailed product information and company information will be provided to shortlisted applicants.** I am looking for a freelancer who can think strategically, communicate clearly and produce professional B2B exhibition material — **not someone who simply creates generic marketing copy.**