B2B Growth Marketing Specialist

We are looking for an experienced B2B growth marketing / marketing operations freelancer to provide practical interim support across campaign execution, HubSpot, paid media, martech, inbound activity, AEO and AI-led growth initiatives. The role will work alongside our B2B marketer, who owns content development, and our data specialist, who owns data preparation and enrichment, to turn content, targeting and commercial priorities into live campaigns, optimised workflows, clear reporting and useful support for BDR outreach. The right person will be hands-on, commercially aware, strong with HubSpot and campaign execution, and comfortable improving existing processes. Key responsibilities will include supporting the execution, monitoring and optimisation of B2B growth campaigns across LinkedIn, Meta, email, HubSpot and other agreed channels. The freelancer will work closely with the B2B marketer to turn approved content and campaign direction into live activity, including paid campaigns, audience setup, nurture workflows, campaign lists, tracking and reporting. The role will also provide practical HubSpot and martech support, helping to maintain lists, workflows, properties, campaign tracking, lead management and reporting views. This includes supporting users with practical HubSpot questions where they affect growth activity, BDR follow-up or commercial visibility, and helping ensure the wider growth tool stack is being used effectively. The freelancer will work with the data specialist to brief and prioritise target account and prospect requirements, making sure data preparation supports current campaigns and BDR activity. The data specialist will own the hands-on research, enrichment and list-building, while this role will help ensure the outputs are commercially useful, campaign-ready and aligned to current growth priorities. The role will support the operational side of BDR outreach by ensuring BDRs have the right campaign context, contact lists and supporting assets. It will also help coordinate inbound growth activity, including AEO actions, website conversion tracking, organic growth tasks and agreed AI-led initiatives related to prospect research, campaign preparation, personalised outreach, reporting and workflow automation. The freelancer will be expected to provide simple, useful updates on campaign performance, paid media, inbound activity, AEO progress, AI implementation, HubSpot issues, tool issues and blockers, so leadership has a clear view of what is live, what is working and what needs attention. The role will require close to full-time capacity for the first four months, as the immediate priority is to maintain momentum across campaign execution, HubSpot, paid media, martech, data coordination, inbound activity and BDR support. After this initial period, the requirement is expected to reduce to around 50% capacity for a further three to six months, depending on the level of ongoing support needed and how responsibilities are transitioned internally. The role may be performed remotely, although preference will be given to candidates who are comfortable with a hybrid working arrangement where required. Our offices are based in the Cape Town CBD.