B2B Healthcare Product Marketing Consultant for Executive Strategy Platform

Upwork Job Posting: B2B Healthcare Product Marketing Consultant for Executive Strategy Platform I am seeking an experienced B2B healthcare marketing/product marketing consultant to help refine and execute the go-to-market campaign for NEXTACT Navigator™, a proprietary healthcare strategy platform designed for senior healthcare leadership teams. NEXTACT Navigator™ was created to help healthcare leaders and their teams carry strategy beyond planning, establishing and maintaining the leadership cadence needed to manage execution, respond to changing conditions and priorities, and keep critical decisions moving with clarity and discipline. I am looking for someone who can help translate this positioning into a polished, executive-level campaign that builds awareness, communicates value clearly, and supports private executive briefings and selected pilot review conversations. Also, someone who can not only help refine the Navigator campaign message, but also identify the best channels to reach healthcare executives and help execute the campaign across those channels. This is not a generic social media role. I need a strategic marketing partner who understands how to position a high-value B2B offering for healthcare executives, health systems, hospitals, and healthcare associations. Scope may include: * Refining campaign messaging and value proposition * Developing a product marketing / go-to-market plan * Identifying the best channels to reach healthcare C-suite and senior leadership audiences * Creating a campaign sequence across LinkedIn, direct outreach, website, email, relationship-based channels, executive briefing promotion, and other relevant healthcare leadership channels * Advising on how to communicate Navigator’s value without overexplaining proprietary details * Helping shape content themes, campaign assets, outreach language, and executive briefing materials * Supporting pilot review messaging and lead-generation strategy *Recommend and help execute the best channels for reaching hospital, health system, and healthcare association leaders *Help publicize Navigator in a polished, selective way that reaches the right healthcare decision-makers Ideal background: * B2B product marketing or go-to-market strategy experience * Healthcare, health system, hospital, association, or executive services experience preferred * Experience marketing complex advisory, consulting, SaaS, platform, or professional-services offerings * Strong messaging and positioning skills * Ability to write for senior executive audiences * Experience with LinkedIn and relationship-based B2B lead generation * Comfortable working with confidential and proprietary material **Important:** Navigator is a proprietary NEXTACT STRATEGY platform. I am looking for someone who can help market it clearly and professionally while protecting confidential strategy, product details, and intellectual property. Please include: 1. Examples of B2B, healthcare, SaaS, consulting, or executive-level marketing work you have supported 2. Your approach to developing a go-to-market campaign for a specialized professional-services or platform offering 3. Any experience reaching hospital, health system, association, or C-suite audiences 4. How you would begin clarifying the market message and channel strategy for this type of offering