B2B Lead Generation & Cold Email Outreach Specialist – Construction + Public Sector

We are a Dallas-based commercial video production and photography company looking for an experienced B2B lead generation and cold email outreach specialist to help us build and manage two targeted outbound campaigns. This is intended to become an ongoing relationship if the initial campaigns perform well. We are NOT looking for someone to simply scrape thousands of emails or provide generic lead lists. We want someone who can identify the right organizations, find the right decision-makers, build clean and verified prospect lists, and help us consistently generate qualified conversations. ### Campaign 1: Public Sector / Cooperative Purchasing Our company is an awarded vendor through TIPS (The Interlocal Purchasing System), a cooperative purchasing program used by public agencies and organizations. We want to use the TIPS member database to identify and prioritize qualified organizations throughout Texas initially, including: * School districts * Cities and municipalities * Counties * Colleges and universities * Public agencies * Utilities * Nonprofits and other eligible organizations The goal is to identify the appropriate marketing, communications, public information, creative, or other relevant decision-makers within these organizations and develop a targeted email outreach strategy introducing our company, services, and existing TIPS contract. ### Campaign 2: Construction & Real Estate We currently provide recurring construction documentation and content services and want to expand this side of our business. We are looking to identify developers, general contractors, construction managers, real estate companies, and other organizations with multiple active construction projects that could benefit from an ongoing partnership for: * Construction progress photography * Drone/aerial documentation * Recurring video documentation * Project milestone coverage * Marketing and social media content * Long-term project documentation We will provide examples of our ideal clients and help establish the initial target-company criteria. The specialist will then help us expand the target list and identify relevant decision-makers in Marketing, Communications, Business Development, Construction, Operations, and executive leadership. ### What We Need From You We are looking for someone who can: * Research and identify highly qualified target organizations * Identify the correct decision-makers within each organization * Find and verify professional email addresses and contact information * Build organized, segmented prospect databases * Develop and/or help execute cold email outreach campaigns * Create appropriate follow-up sequences * Personalize outreach where appropriate * Manage email deliverability and minimize spam/bounce issues * Track campaign performance and interested responses * Continuously improve targeting and outreach based on results * Help create a repeatable outbound system that can scale over time You may use Apollo, LinkedIn Sales Navigator, Clay, Instantly, Smartlead, or other comparable tools. We are open to your recommended technology stack and would like to understand why you recommend it. ### Ideal Candidate You should have demonstrated experience with: * B2B lead generation * Cold email outreach * Prospect research * Decision-maker identification * Email verification * Cold email deliverability * Outreach campaign management * U.S.-based B2B prospecting Experience working with construction, real estate, professional services, government/public sector, education, or creative agencies is a major plus. ### When Applying Please tell us: 1. What similar outbound campaigns you have managed. 2. What tools you recommend for this project and why. 3. How you identify the correct decision-makers rather than simply collecting contacts. 4. How you verify emails and protect sender/domain deliverability. 5. How you would approach these two campaigns. 6. Any measurable results you have generated from previous campaigns. 7. Your availability each week. Please begin your proposal with the word **“MDG”** so we know you read the complete description. We plan to start with a controlled pilot and expand the relationship if the quality of leads and outreach results are strong.