B2B Marketing Strategist & Lead Generation Process Specialist (6-Month Growth Roadmap)

Job Title: B2B Marketing Strategist & Lead Gen Specialist (6-Month Growth Roadmap) Job Overview: We are looking for an experienced B2B Marketing & Lead Generation Specialist to build and execute a results-driven lead generation engine from the ground up over a 6-month engagement. Our foundation starts with a solid, modern website, but no CRM or active marketing automation exists today. Assuming a 6-month timeframe to generate measurable pipeline results, we want a strategist to propose and execute their own proven roadmap for establishing processes, standing up the necessary stack, and driving qualified leads. Project Scope & Core Objectives: Define the Roadmap: Propose and execute a 6-month milestone plan to take us from zero lead-tracking infrastructure to a consistent flow of qualified opportunities. Stack Selection & Implementation: Recommend and stand up a lightweight CRM and marketing automation setup that integrates cleanly with our existing website. Process & Campaign Execution: Build, launch, and manage multi-channel acquisition workflows (inbound, targeted outbound/ABM, email, paid media, etc.). Pipeline Delivery: Deliver measurable ROI within the 6-month window, tracking MQLs, SQLs, and generated pipeline value. Qualifications: Proven track record building B2B lead generation systems in industrial, manufacturing, or technical sectors. Direct experience selecting and implementing a CRM/automation stack from ground zero. Strategic clarity combined with the hands-on capability to execute campaigns directly. Data-driven approach with a focus on rapid deployment and measurable revenue impact.