B2B Outbound Growth Specialist

We are building our LinkedIn-based outbound business development engine internally and are seeking a hands-on specialist who can build, manage, optimize, and document the system. This is **not a social media role**, a recruiter role, or a high-volume appointment-setting position. We are looking for someone who understands B2B outbound strategy, buyer intent, account research, LinkedIn Sales Navigator, CRM workflows, campaign testing, and consultative messaging. The Opportunity The B2B Outbound Growth Specialist will own the development and day-to-day execution of our commercial LinkedIn outbound engine. The initial focus will be on generating qualified business-development conversations for: 1. RPO 2. FlexTalent Pro You will work directly with leadership to identify high-value accounts, detect buying and hiring signals, build targeted campaigns, engage appropriate decision-makers, qualify responses, and hand warm opportunities to senior leadership for sales conversations. The goal is not simply to generate LinkedIn connections or replies. The goal is to create a repeatable, measurable pipeline of qualified commercial opportunities. Core Responsibilities Outbound Strategy & ICP Development * Develop and maintain ideal customer profiles for our RPO and FlexTalent Pro offerings. * Segment target accounts by company size, industry, hiring activity, buyer persona, and intent signals. * Create separate outbound strategies for different decision-makers, including: * CHROs * Chief People Officers * VPs of Human Resources * VPs/Heads/Directors of Talent Acquisition * CIOs * CTOs * IT Directors * Engineering leaders * PMO leaders * Identify the business problems most likely to create demand for each PDG solution. LinkedIn Sales Navigator * Build and manage Sales Navigator lead and account searches. * Create saved account lists and prospect lists. * Identify relevant decision-makers and influencers. * Monitor target accounts for hiring activity, leadership changes, growth, and other signals. * Prioritize outreach based on account quality and timing. * Execute connection requests, follow-up messages, and ongoing LinkedIn conversations. * Maintain a professional, consultative outreach approach that protects our brand and executive relationships. Intent Data & Account Research Develop and manage intent signals for both workstreams. For RPO, signals may include: * significant hiring volume * rapid growth in open positions * internal recruiter or talent acquisition vacancies * geographic expansion * new facilities or business units * hiring surges * organizational growth * difficult-to-fill or aging requisitions For FlexTalent Pro, signals may include: * multiple technical or professional job openings * cloud, cybersecurity, software engineering, ERP, data, AI, PMO, or infrastructure hiring * project-related staffing demand * difficult-to-fill specialized positions * extended time-to-fill * expansion of technical teams Build account-scoring models that allow PDG to prioritize prospects based on multiple signals rather than simple list volume. Technology & Automation The specialist will help build and operate our commercial outbound technology stack. Current/anticipated tools include: LinkedIn Sales Navigator Clay Make Pipedrive ChatGPT Responsibilities include: Configure Clay tables, enrichment workflows, and account signals. Build and maintain lead-scoring logic. Create workflows between Clay, Make, and Pipedrive. Configure Pipedrive fields, campaign sources, account stages, and outreach activities. Create automated research and task workflows where appropriate. Ensure duplicate companies and contacts are managed correctly. Maintain clean CRM data and attribution. Document all workflows so PDG owns the operating system. LinkedIn activity itself should remain human-led and compliant with LinkedIn platform policies. We are not seeking someone whose primary strategy is mass bot-driven messaging. Campaign Development The specialist will initially build and manage multiple distinct campaigns rather than relying on one universal outreach message. Initial campaign structure is expected to include: RPO — Talent Acquisition Leadership Focus: recruiting capacity, workload, time-to-fill, and scalable recruiting support. RPO — Executive HR Leadership Focus: recruiting economics, flexibility, workforce scalability, and operational efficiency. FlexTalent Pro — Technology Leadership Focus: specialized talent, technical capacity, project delivery, and hard-to-fill roles. FlexTalent Pro — Talent Acquisition Focus: difficult technical requisitions, speed, recruiting capacity, and access to specialized talent. Each campaign should include: * defined ICP * buyer persona * intent criteria * business pain * messaging angle * CTA * follow-up cadence * multiple messaging variants * measurable conversion targets Messaging & Testing * Develop personalized, consultative messaging aligned with our voice and positioning. * Avoid generic staffing or résumé-supplier messaging. * Develop multiple message variants for testing. * Evaluate messaging based on commercial outcomes, not simply response rate. * Continuously improve campaigns based on performance. * Use AI tools appropriately to accelerate personalization while maintaining human review and brand consistency. Lead Qualification & Handoff The specialist will manage early conversations and identify when a prospect should be transitioned to PDG leadership. Qualified opportunities should include: * an appropriate decision-maker or meaningful influencer * identifiable business need or hiring pain * relevance to RPO or FlexTalent Pro * willingness to explore a potential solution * sufficient context for a productive sales conversation Once meaningful commercial intent is identified, the specialist will coordinate the handoff and scheduling of a meeting with PDG leadership. Pipeline & Reporting Maintain accurate reporting through Pipedrive. Track: * target accounts * connection requests * accepted connections * conversations started * replies * positive replies * qualified leads * meetings booked * meetings held * opportunities created * proposals * wins/losses * campaign source * solution type * account intent score Weekly reporting should focus on pipeline creation and conversion**, not simply outreach activity. First 30-Day Deliverables During the initial engagement, the specialist will be expected to: 1. Audit existing LinkedIn outreach campaigns and available historical campaign data. 2. Build RPO and FlexTalent Pro ICP frameworks. 3. Configure Sales Navigator searches and account lists. 4. Establish intent signals and account-scoring models. 5. Configure Clay enrichment and prospecting workflows. 6. Build Make workflows into Pipedrive. 7. Configure Pipedrive campaign tracking and commercial pipeline stages. 8. Develop at least four distinct outbound campaigns. 9. Develop multiple messaging variants for each campaign. 10. Launch initial campaigns. 11. Establish a weekly KPI and conversion dashboard. 12. Document the entire operating model for PDG. Required Experience Candidates should have demonstrated experience with: * B2B outbound business development * LinkedIn Sales Navigator * account-based prospecting * ICP development * buyer-intent or trigger-based prospecting * campaign segmentation * outbound messaging * CRM management * campaign analytics * lead qualification Hands-on experience with the following is strongly preferred: * Clay * Make * Pipedrive * ChatGPT or other AI-assisted sales workflows Experience building outbound systems for technology, professional services, consulting, RPO, HR services, or complex B2B offerings is highly desirable. What We Are Not Looking For This is not the right role for someone whose primary experience is: * social media content management * influencer marketing * recruiting candidates * résumé sourcing * mass cold-message automation * generic appointment setting * running one message to thousands of prospects without segmentation * measuring success solely by connections or reply rates What Success Looks Like Success means we have an internal commercial outbound system that consistently identifies the right accounts at the right time and generates qualified conversations. The specialist should be able to demonstrate measurable improvement across: * account quality * positive response rate * qualified conversation rate * meetings booked * meetings held * opportunities created * pipeline value The long-term goal is to build a commercial outbound engine that PDG owns and can continue to scale. Engagement Structure We anticipate beginning with a 30-day paid contract engagement**, approximately 15–20 hours per week, with the opportunity to extend based on performance. Successful performance during the initial period may lead to a longer-term contract or expanded role. Candidates should be prepared to show examples of outbound systems, Sales Navigator workflows, Clay tables, Make automations, CRM configurations, campaign testing, or similar work they have previously built. All systems developed for this engagement must be built within our-owned accounts and infrastructure, and all workflows, data, campaigns, messaging, and documentation will remain our IP.