B2B Outbound Setter

B2B Outbound Setter Remote | Part-Time or Full-Time Potential We are a growth and advisory firm helping established professional service businesses build predictable growth, stronger infrastructure, and greater enterprise value. We work with ambitious founders, wealth management firms, financial advisors, and other high-value service businesses. We are looking for an experienced B2B Outbound Setter to help us build and scale a predictable outbound acquisition system. This is not a generic lead generation or virtual assistant role. We are looking for someone who understands how to start intelligent conversations with senior decision-makers and turn cold prospects into qualified meetings. RESPONSIBILITIES You will be responsible for executing outbound campaigns across email and LinkedIn. Your responsibilities will include: * Researching and identifying high-quality prospects * Building and maintaining targeted prospect lists * Personalizing outbound messaging * Sending cold email campaigns * Managing LinkedIn outreach * Following up with prospects consistently * Starting conversations with founders, CEOs, partners, and senior executives * Handling basic objections * Qualifying prospects against our ideal customer profile * Booking qualified meetings * Managing follow-up sequences * Keeping CRM and pipeline data accurate * Tracking campaign performance * Reporting weekly KPIs * Testing and improving messaging based on results You will work closely with our team to continuously improve our outbound process. WHO WE ARE LOOKING FOR We are looking for someone who has proven experience in B2B outbound sales and appointment setting. The ideal candidate will have: * Proven experience booking B2B meetings through cold outreach * Excellent written and spoken English * Strong communication skills * Experience communicating with founders, CEOs, executives, or other senior decision-makers * Strong research and personalization skills * Excellent follow-up discipline * Strong attention to detail * A data-driven mindset * High levels of accountability * Strong sales instincts * The ability to work independently * A high level of coachability Experience in any of the following industries is a strong advantage: * Consulting * Financial services * Wealth management * Professional services * SaaS * B2B services * High-ticket services TOOLS Experience with the following tools is a plus: * Apollo * LinkedIn Sales Navigator * SalesHandy * HubSpot * GoHighLevel * Other cold email and CRM platforms You do not need experience with every tool. We care more about your ability to learn and execute. WHAT WE CARE ABOUT We are not looking for someone who simply sends thousands of messages. We care about the quality of conversations and meetings generated. You should understand the difference between: Leads → Contacts → Conversations → Positive Replies → Meetings → Qualified Meetings → Opportunities If you have previously managed outbound campaigns, we want to see your actual numbers. Please include: * Number of prospects contacted * Reply rate * Positive reply rate * Meetings booked * Meeting show rate * Qualified meeting rate * Opportunities generated WHAT WILL MAKE YOU STAND OUT You will stand out if you have: * Experience booking meetings with CEOs, founders, or senior executives * Experience selling high-ticket B2B services * Experience with cold email * Experience with LinkedIn outreach * Cold calling experience * Experience with large outbound campaigns * Experience with prospect research and personalization * A strong understanding of outbound metrics * A track record of improving campaigns based on data APPLICATION INSTRUCTIONS Please do not send a generic cover letter. To show that you have read the entire job description, start your application with the word: FOUNDER Applications that do not follow this instruction may not be considered. Please answer the following questions: 1. Tell us about the best outbound campaign you have personally worked on. Please include the ICP, number of prospects contacted, channels used, meetings booked, positive reply rate, show rate, and qualified meeting rate. 2. What is the most senior person you have successfully booked a meeting with through outbound? 3. Imagine you are contacting the owner of a wealth management firm with $100M–$200M in assets under management. Write the first cold email you would send them. Keep it under 120 words. 4. Write a short LinkedIn message to the same prospect. 5. The prospect replies: "We already get most of our business through referrals. Not interested." Write your response. 6. You send 500 highly targeted outbound messages and receive almost no positive replies. What would you investigate or change before increasing the volume? 7. What outbound and sales tools have you personally used? HIRING PROCESS Stage 1: Application review We will review your experience, results, communication skills, and application answers. Stage 2: Practical test Shortlisted candidates will complete a short outbound exercise based on a real prospect. Stage 3: Interview We will discuss your experience, approach to outbound, and conduct a short role-play. Stage 4: Paid trial The strongest candidate will complete a short paid trial before moving into a longer-term engagement. COMPENSATION Performance-based compensation with the potential for increased responsibility and compensation based on results. We are looking for someone who wants to grow with us and take ownership of outbound, rather than someone looking for a short-term freelance project. THE IDEAL CANDIDATE You are a strong fit if you: * Enjoy outbound sales * Understand sales psychology * Enjoy speaking with business owners * Are comfortable with rejection * Can write clear and persuasive messages * Pay attention to detail * Take ownership of your results * Are highly coachable * Think in terms of numbers and conversion rates * Want to develop into a larger sales or outbound role If this sounds like you, we would love to hear from you. Start your application with FOUNDER and include your actual outbound results.