B2B SEO & Content Strategy Specialist

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐅𝐢𝐫𝐦 We are a growing U.S.-based CPA and advisory firm serving B2B clients across professional services industries including law firms, healthcare organizations, financial services, and marketing agencies. We have existing clients and proven case studies — we need a specialist who can turn that into a scalable content and SEO engine. This is not a writing-only role. We need someone who can think strategically about website architecture, build topical authority, and execute against a real content roadmap with measurable results. 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐎𝐰𝐧 • SEO Strategy & Execution • Develop SEO strategies, content clusters, and pillar page structures to build topical authority. • Identify keyword opportunities, content gaps, and competitor insights across target industries. • Create and manage an SEO roadmap and content calendar. • Optimize on-page SEO elements, including titles, meta descriptions, headers, and internal linking. • Monitor rankings, organic traffic, and conversion performance. • Recommend backlink and authority-building opportunities to improve search visibility. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Develop SEO-driven content briefs and AI-assisted first drafts of service pages, landing pages, blogs, guides, and case studies based on keyword research and search intent. • Collaborate with internal accounting experts to refine content drafts before publication • Create lead magnets and downloadable resources (checklists, whitepapers) • Repurpose existing materials (client stories, webinars) into SEO and social assets • Optimize content for search visibility, user experience, and conversions. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 • Publish and update SEO content in Wix or WordPress. • Ensure SEO best practices are implemented across published content. • Collaborate with the web and design team on SEO-related recommendations and improvements. • Track and report on rankings, organic traffic, and lead generation performance. • Provide data-driven recommendations to improve search visibility and conversions. 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐀𝐫𝐞 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 Required skills and experience: • Demonstrated SEO strategy and execution experience — not just writing • Website architecture and content cluster design for B2B service businesses • Keyword research, competitor analysis, and topical authority building • Conversion-focused landing page and service page copywriting • Proficiency with Wix or WordPress, Google Analytics, and Google Search Console • Experience using AI tools (Claude, ChatGPT) for content production at scale 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐒𝐤𝐢𝐥𝐥𝐬 • Proven experience in SEO strategy and execution for B2B businesses. • Experience with keyword research, content clusters, website architecture, and topical authority building. • Ability to create and optimize landing pages and service pages for conversions. • Proficiency with Wix or WordPress, Google Analytics, and Google Search Console. • Experience using AI tools such as ChatGPT and Claude for content production and optimization. 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 SEO experience in professional services industries such as accounting, legal, healthcare, financial services, insurance, compliance, or advisory firms. To Apply Please share: - 2–3 relevant examples of SEO projects, content clusters, or website architecture work. - Industries and types of businesses you have worked with. - Examples of measurable SEO results you have achieved.