B2B SEO Website Copywriter

We are looking for an experienced B2B website copywriter to write and improve website content for an Australian Managed IT Services Provider. The business provides managed IT support, cyber security, Microsoft 365, cloud services, backup and disaster recovery, network support, Wi-Fi, connectivity and IT consulting for Australian businesses. The content needs to be SEO-optimised, conversion-focused and written in clear Australian English. It should speak to business owners, operations managers, office managers and decision-makers, not just technical IT people. We need content for service pages, solution pages, industry pages, location pages, case studies and trust pages. The copy should be professional, practical, commercially focused and human-written. We do not want generic AI-generated content. Scope of Work The scope may include: reviewing the current website structure and content; writing SEO-optimised website copy; improving service page content; writing solution-focused pages; writing industry-specific pages; writing location-based pages for Sydney and surrounding areas; writing case studies using challenge, solution, outcome and results; writing FAQs for each page; writing SEO page titles and meta descriptions; improving calls to action; suggesting internal links between pages; using Australian English spelling and formatting; making the content clear, trustworthy and easy to understand; ensuring the copy is written for business decision-makers, not just technical users. Pages May Include Managed IT Services IT Support Cyber Security Microsoft 365 Management Cloud Services Backup and Disaster Recovery Network and Wi-Fi Support Business Communications IT Consulting Industry pages Location pages Case Studies Service Level Agreements Security & Compliance Resources and guides Deliverables For each page, please provide: SEO page title; meta description; H1 heading; H2 and H3 section headings; full page copy; FAQ section; suggested call to action; internal linking suggestions; target keyword focus. Case Study Format For case studies, we would like the structure to include: client industry; business challenge; what was delivered; services used; outcome; results; client feedback where available. The case studies should focus on proof by industry, use case and business outcome. Requirements The ideal person should have: experience writing B2B website copy; experience with IT services, managed services, cyber security, SaaS, cloud, Microsoft 365 or professional services; strong understanding of SEO copywriting; ability to write for Australian businesses; ability to write natural, human-sounding content; ability to explain technical services in simple business language; experience writing conversion-focused service pages; attention to Australian English spelling and formatting. Important Requirement Please do not submit generic AI-generated content. We are looking for original, human-written copy based on real B2B marketing, SEO and commercial experience. The content should not sound generic, repetitive or overly technical. It needs to be clear, practical and suitable for an Australian Managed IT Services Provider. Australian English The content must use Australian English spelling, including: optimisation, not optimization; organisation, not organization; authorised, not authorized; licences, not licenses when used as a noun; behaviour, not behavior; centre, not center; customised, not customized. Screening Questions Please answer the following: Have you written website copy for an IT company, Managed Services Provider, cyber security business, SaaS company or B2B professional services company before? Can you provide examples of SEO website copy you have written? How do you make SEO content sound natural and not keyword-stuffed? Are you comfortable writing in Australian English? Will the content be written by you personally and not generated by AI? What is your process for writing service pages that convert visitors into enquiries? Desired Outcome We want website copy that helps Any Network look professional, trustworthy and credible to Australian businesses. The goal is to improve SEO visibility, clearly explain our services, build buyer trust and encourage enquiries from businesses looking for managed IT support, cyber security and cloud services.