B2B SaaS Performance Ad Manager — Legal & Parking SaaS (US) — Sign-ups & Paying Customers

We run two US B2B SaaS products and need a paid-acquisition manager who can drive trial sign-ups and paying customers — not vanity metrics. You'll manage paid media across both: an AI paralegal platform for solo and small personal injury law firms. Audience: PI attorneys and small-firm owners. Goal: trial sign-ups that convert to paid subscriptions. The other one is an AI license-plate-recognition (LPR) parking management platform for parking operators and property managers. Goal: qualified operator sign-ups and paid accounts. What you'll own: Build/optimize Google Search, Meta, and LinkedIn campaigns tailored to each product's buyer Drive trial sign-ups and, critically, trial-to-paid conversions Manage budgets across both products with clear CAC and payback targets Weekly reporting tied to sign-ups, paying customers, CAC, and ROAS Must-have: Proven B2B SaaS paid-acquisition results (trial → paid), ideally niche/vertical SaaS Strong Google Search + LinkedIn B2B targeting skills Revenue-focused: you optimize toward paying customers, not raw leads Comfortable managing multiple products/accounts in parallel Nice to have: legal-industry or proptech/parking experience; landing-page CRO; GA4/conversion-tracking fluency. In your proposal, include: SaaS brands you've grown, your trial-to-paid results, and your approach to managing multiple products at once. Submit your proposal through Upwork only. We do not accept outreach via email, phone, LinkedIn, or any other channel — contacts made outside Upwork are automatically disqualified and will not receive a response.