B2C Lifecycle / Retention Marketing Strategist — WhatsApp Retention Engine (2–3 Sessions)

Title: B2C Lifecycle / Retention Marketing Strategist — Design a Simple Monthly WhatsApp Routine (2–3 Sessions) We're a direct-to-consumer food brand in Panama with ~1,000 active WhatsApp customers. We've already built an RFM-style segmentation (A/B/C/D value tiers + recency states + win-back tiers) and a draft retention strategy. Important: we are a small, non-technical team — we do NOT want automations, integrations, or workflows. We run everything by hand, and we want to keep it that way. What we need: a senior strategist to pressure-test our segmentation and strategy, then design a simple, repeatable MONTHLY routine our team can execute manually — nothing to build, nothing that can break. Scope (~2–3 working sessions, hourly): • Review our existing segmentation + strategy docs (provided upfront). • Validate and refine the segments, the "climb the ladder" logic (C→B→A), and the win-back approach. • Design a lean monthly operating routine: who we contact, when, with what message, and how we personally handle our high-value customers when they start slipping. • Deliverable: a one-page monthly playbook (SOP) written for a non-technical small team — plain language, step by step. You're a fit if you: • Have designed B2C lifecycle / retention programs (RFM, reorder, win-back, cross-sell) with real, measurable results. • Understand WhatsApp / conversational commerce realities (broadcasts, Marketing vs Utility templates, opt-in) — but can design a MANUAL, no-automation routine for a small team. • Favor simple, executable systems over complex tech stacks. To apply, answer briefly: 1. A customer normally buys every ~10 days but just went 25 days silent. What do we do — and why does timing to their own cadence beat absolute recency? 2. We refuse to build automations. How would you design a retention routine that a 2-person team can run by hand in a few hours a month? Hourly, one-time engagement (a few sessions). The one-page monthly playbook is the required deliverable.