B2C SaaS Growth Marketer Needed for US/EU Launch of AI Platform

Description We are preparing to commercially launch an AI-powered SaaS platform in approximately 3-4 weeks and are looking for an experienced B2C SaaS growth marketer to develop and help execute our go-to-market strategy. Our primary target markets are the United States and Europe, initially focusing on students, graduates, professionals and active job seekers. This is not a general social-media-management role. We are looking for someone who has previously helped launch and acquire paying customers for B2C SaaS/digital products. Scope The initial engagement will cover: 1. Positioning & launch strategy Review current product positioning and value proposition Define priority US/EU customer segments Recommend launch messaging and offers Review pricing/packaging from a conversion perspective Identify the strongest initial acquisition channels 2. Acquisition Develop initial Google Search strategy LinkedIn*/Meta/Instagram advertising strategy Assess TikTok advertising opportunity Keyword/audience research Campaign structure Retargeting strategy Recommend initial advertising budget and scaling criteria 3. Organic/content growth Create a 30-day content calendar LinkedIn Instagram/Reels TikTok YouTube Shorts Recommend content hooks around interview preparation, AI interviews, careers and job-search trends Define founder-led content strategy 4. Conversion funnel Landing page → signup → free experience → product experience → paid conversion Recommend appropriate CTAs, launch offers and referral mechanics. 5. Analytics Define the launch dashboard and KPIs, including: CAC Cost per signup Signup conversion Interview-start rate Interview-completion rate Free-to-paid conversion ROAS (if we decide to go that way) Referral conversion Ensure campaigns can be attributed to actual registrations and purchases rather than just clicks. 6. Launch execution Prepare a practical launch plan covering: Pre-launch → Launch week → First 30 days → Scaling The successful candidate should ideally remain available during the initial launch period to analyse campaign performance and optimise acquisition. Initial deliverables (if hired) Within the first 7 days, we expect: Product/website/growth audit Defined target customer segments US/EU positioning recommendations Competitor analysis Paid acquisition plan 30-day content plan Initial campaign creatives/hooks/briefs Tracking/KPI framework Three-week launch calendar Recommended advertising budget and scaling plan Ideal candidate Please apply only if you can demonstrate experience with: B2C SaaS or consumer digital products US customer acquisition Google Ads Meta Ads Conversion optimization GA4/analytics Product launches Experience with AI SaaS, EdTech, CareerTech, HRTech is highly desirable. Extremely excellent English written and verbal skills is MUST HAVE. When applying, please answer: Show us one B2C SaaS/product you helped grow, including actual results. What was the approximate CAC before and after your involvement? What advertising budget did you personally manage? Which channel would you test first for an AI interview-preparation product targeting US job seekers, and why? What would you aim to accomplish during the first 30 days after launch? What information/access would you need from us during your first week? Please start your proposal with “INTERVIEW GROWTH” so I know you have read the complete brief. This is initially a short launch engagement, but there is potential for an ongoing growth role if the launch performs well. Milestone 1. Product/market audit + US/EU positioning + ICP 2. GTM strategy + channels + campaign plan 3. LinkedIn/Google/Meta campaigns (if applicable) + tracking setup 4. Launch execution + optimization We value frugality, we have startup mindset and each dollar counts before spending