Luxury Wedding Photography Website Strategist, Copywriter & Showit SEO Specialist

## Luxury Wedding Photography Website Strategist, Copywriter & Showit SEO Specialist ### Project Overview I am the owner and principal photographer of Benjamin Kohen Studios, a boutique luxury wedding photography studio specializing in Jewish weddings. I recently purchased the Tonic Site Shop “Aperol Spritz” Showit website template: https://aperolspritz.tonicsiteshop.com/ I am looking for an experienced website strategist, conversion copywriter, SEO specialist, and Showit professional to help transform this template into a complete, distinctive website for Benjamin Kohen Studios. This is not primarily a website design project. The visual foundation has already been purchased. I need someone who can guide me through determining what the new website needs, organize the content, develop the messaging, write the website copy, build an SEO strategy, and customize the template around the Benjamin Kohen Studios brand. ### About the Brand Benjamin Kohen Studios is a principal-led wedding photography studio serving New York, New Jersey, Miami, South Florida, and destination clients. The studio is particularly experienced in Jewish weddings, including Orthodox, Modern Orthodox, Sephardic, Ashkenazi, Persian, Syrian, Bukharian, and mixed-tradition celebrations. The brand should feel: * Refined and editorial * Warm and personal * Established and trustworthy * Luxury without feeling pretentious * Deeply knowledgeable about Jewish weddings * Focused on family, legacy, and preserving meaningful moments * Calm, controlled, and highly experienced Our positioning is not simply that we create beautiful wedding photographs. We understand the traditions, family dynamics, timing, rituals, and emotional significance of Jewish weddings, while providing a polished and personal client experience. ### What I Need I need someone who can lead me through the entire website-content process, including: #### 1. Website Strategy and Discovery * Learn about my studio, ideal clients, services, process, markets, and differentiators * Review my current website and existing brand materials * Review the purchased Tonic template * Help determine the purpose and conversion goal of each page * Identify what information prospective clients need before submitting an inquiry * Recommend which template pages and sections should be used, removed, combined, or added * Help separate the Benjamin Kohen Studios photography brand clearly from our dedicated cinematography brand, LuvFilms #### 2. Sitemap and Content Architecture Develop a clear website structure that may include: * Home * About * Wedding Photography * The Experience or Process * Jewish Weddings * Portfolio * Featured Wedding Galleries * New York and New Jersey Weddings * Miami and South Florida Weddings * Destination Weddings * Investment or Pricing Information * Testimonials * Frequently Asked Questions * Journal or Blog * Contact or Inquiry I am open to professional recommendations. I do not want pages added simply for volume. Every page should have a strategic purpose for the client journey, conversion, authority, or SEO. #### 3. Brand Messaging and Positioning Help refine and articulate: * The primary value proposition * Brand positioning * Ideal-client messaging * Brand story * Key differentiators * Homepage headline and supporting message * Calls to action * Service descriptions * Client experience * Approach to photographing Jewish weddings * Relationship between Benjamin Kohen Studios and LuvFilms * Messaging for New York and Miami markets The writing should sound polished, confident, warm, human, and established. It should not sound generic, overly flowery, corporate, or AI-generated. #### 4. Full Website Copywriting Write or substantially refine the copy for all agreed-upon website pages. This should include: * Headlines * Subheadings * Introductory copy * About-page narrative * Service-page copy * Process and experience copy * Portfolio introductions * Testimonials placement and editing * Frequently asked questions * Calls to action * Inquiry-page copy * Footer copy * Location-specific copy * Image captions or supporting copy where useful I have extensive experience, existing material, past website copy, client communications, reviews, and brand ideas that can be used as source material. I need someone who can interview me, identify the strongest information, and turn it into cohesive copy. #### 5. SEO Strategy and On-Page Optimization Develop and implement an SEO strategy focused on relevant searches such as: * Jewish wedding photographer * Jewish wedding photographer NYC * New York Jewish wedding photographer * Miami Jewish wedding photographer * South Florida Jewish wedding photographer * Luxury wedding photographer NYC * Luxury wedding photographer Miami * Orthodox Jewish wedding photographer * Sephardic wedding photographer * Destination Jewish wedding photographer SEO responsibilities should include: * Keyword research * Search-intent analysis * Keyword mapping by page * Recommended page titles * Meta descriptions * Heading structure * URL structure * Internal-linking strategy * Image-alt-text framework * Local SEO recommendations * Blog or journal content recommendations * Recommendations for avoiding duplicate or competing location pages * Basic technical SEO review within Showit and the connected WordPress blog I am not looking for keyword stuffing. The copy must read naturally and support a premium brand. #### 6. Showit Template Customization Customize and populate the purchased Showit template using the approved strategy and copy. This may include: * Replacing demo copy and images * Adjusting page sections * Removing irrelevant sections * Adding necessary sections * Reorganizing navigation * Creating mobile layouts * Maintaining visual consistency * Connecting forms and calls to action * Creating portfolio and featured-wedding pages * Setting up the blog structure * Entering SEO titles and meta descriptions * Applying image alt text * Basic launch preparation and quality assurance The objective is to preserve the quality of the Tonic design while making the finished website feel completely specific to Benjamin Kohen Studios. ### Expected Deliverables The final scope should ideally include: 1. Brand and website discovery session 2. Competitive and positioning review 3. Recommended sitemap 4. Page-by-page content outline 5. Keyword research and SEO map 6. Complete website copy 7. Calls to action and conversion strategy 8. Showit template customization 9. Desktop and mobile optimization 10. On-page SEO implementation 11. Basic WordPress blog configuration or optimization 12. Pre-launch quality-assurance review 13. A document containing the final copy, metadata, and SEO recommendations 14. Basic guidance for maintaining and expanding the website after launch ### Ideal Candidate The ideal candidate has demonstrated experience with: * Showit websites * Tonic Site Shop templates * Luxury service businesses * Wedding photographers or wedding-industry brands * Conversion-focused website copywriting * Website strategy and information architecture * SEO for photographers or local service businesses * WordPress blogging within Showit * Premium or editorial brand positioning * Managing a project from discovery through launch Experience with Jewish weddings is helpful but not required. However, the candidate must be willing to learn the terminology, traditions, audiences, and cultural distinctions necessary to represent the brand accurately. ### Important Distinction I am not looking for someone who will only: * Replace the template photographs * Paste text into existing sections * Make minor visual adjustments * Install the template without developing the strategy * Produce generic luxury-wedding language * Generate unedited AI copy * Promise SEO results without explaining the strategy I need a strategic partner who can ask the right questions, organize a large amount of information, challenge weak ideas when necessary, and help create a website that is clear, differentiated, search-friendly, and built to generate qualified wedding inquiries. ### Application Requirements Please include: 1. A brief explanation of how you would approach this project 2. Examples of Showit websites you have customized 3. Examples of websites for photographers, wedding professionals, or luxury service businesses 4. At least two examples where you were responsible for the copy or website strategy, not only the design 5. Your SEO experience and the specific SEO work you would perform 6. Whether you personally handle strategy, copywriting, SEO, and Showit implementation 7. Which parts of the project would be subcontracted, if any 8. Your estimated project schedule 9. Your proposed project fee or fee range 10. What you would need from me to begin Please begin your proposal with the phrase “Benjamin Kohen Studios” so I know you reviewed the full description. ### Initial Screening Questions 1. After reviewing the Aperol Spritz template, which sections do you believe would need the most restructuring for an established wedding photography studio? 2. How do you distinguish between writing attractive brand copy and writing copy that converts qualified visitors into inquiries? 3. How would you structure the website to target both New York and South Florida without creating repetitive or thin location pages? 4. What SEO work would you complete before writing the website copy? 5. How do you gather information and extract a founder’s authentic voice during the discovery process? 6. Please share an example of a website where you handled strategy, copywriting, SEO, and implementation. Clearly describe your responsibility. 7. How would you prevent a customized website from still looking or sounding like a commonly used template? ### Budget I am open to fixed-price proposals from qualified candidates. Please provide a detailed breakdown separating: * Strategy and sitemap * Copywriting * SEO research and implementation * Showit customization * Additional or ongoing SEO services I value depth, relevant experience, and strategic thinking more than the lowest bid. Here is a loom that was recorded for another freelancer, its still relevant. https://www.loom.com/share/b2ad0f1378c445bdb662b7b98b1c16aa