Beehiiv Email Marketing Specialist to Build Funnels, Automations & Audience Segments

Hi! My name is Karlee Hayes, and I have several businesses and projects that all sit under my personal brand. I’m looking for someone experienced with Beehiiv who can help me build a clean, scalable email marketing system that will grow with me over the coming years. This is not just a newsletter setup. I want someone who can help me think strategically about audience segmentation, lead magnets, automations and subscriber journeys. My personal website (currently the umbrella): karleehayes.com.au Other brands include: • Your Smiling Celebrant (wedding celebrant) • The Art of Giving (my published book about overgiving) • Seed a Smile (gift and seed product business) Project Goal Create a professional Beehiiv setup that becomes the central hub for my personal brand. I want one email platform that supports multiple areas of my business while still feeling like one cohesive “Karlee Hayes” brand. What I Need 1. Beehiiv Audit Review my existing Beehiiv account and recommend improvements. 2. Audience Strategy Help me structure subscribers into logical audiences and segments. For example (open to recommendations): • Book readers / Overgivers • Wedding enquiries • Celebrant clients • Speaking opportunities • Community & events • Seed a Smile customers • General followers I don’t know the best way to structure this, so I’d like expert advice. 3. Subscriber Journey Design a simple but scalable customer journey. For example: Someone downloads a free guide about overgiving… ↓ Receives a welcome sequence ↓ Learns more about me ↓ Introduced to my book ↓ Invited to future products, workshops or speaking events. Likewise, a wedding enquiry should have a completely different journey. 4. Lead Magnet Setup Help connect and deliver lead magnets automatically. Current ideas include: • The Overgiver Quiz • 30 Days of Receiving • Overgiver Journal • Boundary Builder • Wedding planning resources • Future community resources I don’t necessarily need help creating the content yet, but I need the system ready for them. 5. Email Templates Create branded templates for: • Welcome email • Newsletter • Product launch • Book promotion • Event announcement • Wedding enquiry follow-up 6. Automation Set up best-practice automation including: • Welcome sequences • Lead magnet delivery • Subscriber tagging • Basic onboarding • Link tracking • Recommendations for future automation 7. Landing Pages Review and improve my Beehiiv landing pages so they’re clean, professional and convert well. 8. Branding I’d love the Beehiiv account to feel cohesive with my personal brand. My style is: • Warm • Colourful • Honest • Joyful • Human • Approachable • Professional without feeling corporate Future Vision This platform will eventually support: • Book marketing • Digital products • Wedding enquiries • Community events • Speaking opportunities • Workshops • Courses • Seed a Smile • Future businesses I’m looking for someone who can help me build something that scales, rather than simply setting up a newsletter. Ideal Freelancer I’m looking for someone who: • Has strong experience with Beehiiv • Understands email marketing strategy (not just design) • Thinks about customer journeys and funnels • Can recommend best practices • Communicates clearly • Can explain things in plain English • Is happy to collaborate rather than simply follow instructions Please Include In Your Proposal • Examples of Beehiiv projects you’ve completed • Your approach to audience segmentation • Any ideas you’d immediately suggest based on this brief • Estimated timeline • Estimated cost