Beehiiv Newsletter Designer & Strategist

Beehiiv Newsletter Designer & Growth Strategist for Premium Travel Media Brand About the Brand I'm launching a new editorial travel brand called We Brought Twins Our belief is simple: Adventure didn't end when we had twins. We simply brought them. We document extraordinary hotels, destinations, airlines, restaurants, and travel experiences through the lens of modern parenthood—showing that having children doesn't mean putting your life on hold. This is not a traditional family travel blog or influencer brand. The long-term vision is to build a premium travel publication with an aesthetic and editorial standard inspired by brands like Aman, Four Seasons, Leica, Apple, Monocle, Kinfolk, and Condé Nast Traveler. Every story begins with the same idea: We Brought Twins to... ...Japan. ...the Maldives. ...Business Class. ...a Michelin-Star Restaurant. ...an Overwater Villa. The phrase itself is intended to become the brand. The Project I'm looking for an experienced Beehiiv expert who can help build the newsletter as the foundation of this media company. I don't just need someone to set up Beehiiv—I want someone who understands editorial publishing, audience growth, premium branding, and how to create a newsletter people genuinely look forward to reading. Responsibilities * Build and optimize the Beehiiv publication * Design a clean, premium newsletter experience * Create reusable newsletter templates * Develop a welcome sequence and subscriber onboarding * Recommend newsletter structure and recurring editorial sections * Configure automations, referral program, and best practices * Optimize the publication for growth, engagement, and retention * Ensure a polished mobile experience * Advise on long-term newsletter strategy as the publication grows Design Direction The newsletter should feel like opening a beautifully designed travel journal—not a promotional email. The overall aesthetic should be: * Minimal * Editorial * Timeless * Warm * Sophisticated * Spacious * Quiet luxury Think: * Aman * Four Seasons * Apple * Leica * Rimowa * Monocle * Kinfolk * Condé Nast Traveler Avoid anything that feels like a typical travel blog, influencer newsletter, or bright lifestyle brand. Ideal Candidate I'm looking for someone who has: * Proven Beehiiv experience * Strong editorial or publication design skills * Experience creating premium newsletters * Excellent typography, layout, and visual design instincts * Knowledge of newsletter growth, referrals, and engagement * A portfolio that reflects clean, modern, minimalist design Experience with travel, hospitality, luxury, or media brands is a significant plus. Long-Term Vision This newsletter is intended to become the flagship publication for We Brought Twins, growing into a trusted travel media brand with destination guides, hotel reviews, partnerships, editorial content, premium memberships, and eventually print-quality digital publications. I'm looking for someone who wants to help build something that feels less like a newsletter and more like the next great travel publication.