Bilingual Cold Email Marketer & Sales Follow-Up Specialist (English + Spanish)

We are looking for a driven, bilingual marketing and sales professional to join our team on a freelance basis. You will own our outbound cold email strategy from start to finish — building lead lists, writing and sending email sequences, and following up with interested prospects to move them toward a sale. This is a great fit if you're someone who loves crafting the perfect cold email and enjoys jumping on a quick conversation to close the deal. WHAT YOU'LL BE DOING: • Research and build targeted lead lists of restaurant owners and operators using tools like Apollo, Hunter, or similar • Write compelling cold email sequences in both English and Spanish tailored to the restaurant industry • Set up and manage campaigns using tools like Instantly, Lemlist, or Mailshake • Monitor and report on open rates, reply rates, and conversions weekly • Follow up with warm leads via email or messaging to answer questions and move them toward a decision • Identify and flag prospects that operate multiple restaurant locations as high-priority leads • Maintain a simple CRM or tracking sheet to keep pipeline organized • Communicate clearly with our team on progress and results WHAT WE'RE LOOKING FOR: • Native or near-native fluency in English and Spanish — you must be able to write naturally and persuasively in both, not just translate • Proven experience running cold email campaigns with real results (we will ask for metrics) • Familiarity with at least one cold email platform (Instantly, Lemlist, Mailshake, Woodpecker, etc.) • Basic sales instinct — you know how to follow up without being pushy and can handle simple objections • Strong attention to detail with lead lists and campaign setup • Reliable, communicative, and self-managed — we don't want to micromanage you • Upwork Job Success Score of 90% or higher, or Rising Talent status NICE TO HAVE: • Experience selling to the restaurant industry or other food & beverage businesses • Existing knowledge of restaurant operations, pain points, or seasonality • Familiarity with CRM tools like HubSpot, Pipedrive, or even a simple Notion/Airtable setup • Experience with LinkedIn outreach as a complement to email COMPENSATION: We offer a compensation structure designed to reward both the work and the results — including bonuses that recognize the long-term value of the clients you bring in. HOURLY BASE RATE: $15-$20/hr for all outreach activity — list building, email writing, campaign management, and follow-up. CLOSING COMMISSION (scaled by subscription level): $42 – $99/month plans → 25% of first 3 months | Estimated: $32 – $74 per close $100 – $199/month plans → 35% of first 2 months | Estimated: $70 – $139 per close $200 – $300/month plans → 40% of first 2 months | Estimated: $160 – $240 per close RETENTION BONUS: $50 flat bonus for every client who remains subscribed for 6 months after closing. MULTI-LOCATION EXPANSION BONUS: $50 for each additional restaurant or business location that comes on board within 6 months of closing the first location. Example: you close a restaurant group, and 3 more of their locations sign on within 6 months — that's an additional $150 on top of your original commission. HOW COMMISSIONS ARE PAID: All commissions and bonuses are issued as Upwork bonuses upon confirmed payment received from the client. If you sourced and closed the lead, you earn the commission and any applicable bonuses. ENGAGEMENT DETAILS: • Contract type: Hourly with performance bonuses • Hours: Starting at approximately 20 hours per week • Communication: Weekly video check-in + async updates via Slack messages • Start: As soon as the right person is found TO APPLY: Send a cover letter that speaks directly to this role — generic applications will be skipped. We're looking for someone who is excited about getting involved with a growing company, can connect with people of all walks of life, and can show us they've done this before.