Bilingual Medical Professional Website (English/Arabic, Design + Build + SEO)

I am a Consultant Otolaryngologist, Head & Neck Surgeon, and Facial Plastics specialist based in Kuwait. I am looking for an experienced professional who can handle the complete end-to-end creation of my personal medical website — from the initial visual design all the way through to a live, deployed website connected to my domain (drbuabbas.com). This is a personal brand website, not a clinic website. It must look premium, modern, and trustworthy, and it must be optimised to rank highly in Google and AI-powered search engines (such as Google’s AI Overviews and ChatGPT) for my specialties in Kuwait and the wider GCC region. The lack of high-quality Arabic medical content online is a known gap, and I want this website to fill it — making it a reference destination for Arabic-speaking patients searching for ENT, Head & Neck, and Facial Plastics information. Important: I am not a web developer and I do not have a technical background. I need a professional who can guide me through the process, explain decisions in plain language, and deliver a finished product I can manage myself without needing to hire a developer for every small update. MY SPECIALTIES — These Must Be Prominently Featured and SEO-Optimised The website must rank for three distinct areas of expertise, each targeting separate patient audiences: Facial Plastics & Aesthetics: Rhinoplasty (nose surgery), Otoplasty (ear surgery), and facial injectables including Botox and dermal fillers. This is a consumer-driven, competitive market and requires premium visual presentation. Head & Neck Surgery: Head and neck surgical oncology, thyroid surgery, and parathyroid surgery. This audience is medically anxious and requires authoritative, educational content that builds trust. General ENT: Tonsillectomy, adenoidectomy, septoplasty, functional endoscopic sinus surgery (FESS), and allergy management. This is the highest-volume patient category and requires strong local SEO for Kuwait. WHAT I NEED YOU TO DELIVER The project has three clear phases. I expect a deliverable and my approval at the end of each phase before you proceed to the next. Payment will be released by milestone accordingly. Phase 1 — Visual Design (Mockup) Create a custom visual design for the website in Figma (or equivalent). I must approve the design before any development begins. The design must feel premium and medical-grade — not like a generic template. It must work beautifully in both English (left-to-right) and Arabic (right-to-left). Please show me both language versions in the mockup. Phase 2 — Development & Content Integration Build the approved design into a fully functioning website on Webflow (preferred) or WordPress. Integrate all content I will provide (text in English and Arabic, professional photographs, and educational articles). Implement full bilingual support with a clean language switcher. The Arabic version must be a proper RTL layout, not just translated text in an English layout. Phase 3 — SEO, Launch & Handover Implement all technical SEO requirements listed below. Connect the domain (drbuabbas.com), launch the live site, set up Google Analytics 4 and Google Search Console, and provide me with a simple written guide explaining how to update content myself going forward. TECHNICAL REQUIREMENTS Platform: Webflow is strongly preferred for its clean code, SEO capabilities, and ease of client management. WordPress is acceptable only if you can demonstrate expertise in securing it and keeping it lightweight. Platforms That Are Strictly Prohibited: Wix, Squarespace, Weebly, GoDaddy Website Builder, and any similar hosted website-builder platforms are not acceptable under any circumstances. This is not a matter of preference — it is a hard technical and legal requirement. I am based in Kuwait, and Wix has already been subjected to service disruption and access restrictions imposed by the Communications and Information Technology Regulatory Authority (CITRA), Kuwait’s telecommunications regulator. Any platform that operates as a closed, proprietary hosting environment — where the website is locked to the platform’s own servers and cannot be independently migrated — carries the same risk of future blockage or service withdrawal in Kuwait and across the GCC region. The website must be built on an open, independently hosted platform so that it remains fully accessible to patients in Kuwait regardless of any future regulatory decisions, and so that the domain and all website files remain entirely under my ownership and control. Bilingual & RTL: Full English and Arabic support with a language switcher. The Arabic layout must be a proper right-to-left mirror — fonts, alignment, navigation, and all elements must flip correctly. Medical Schema Markup (Mandatory): This is non-negotiable and is the most important technical SEO requirement. You must implement: • Physician schema (name, credentials, specialties, location) • MedicalSpecialty schema for each of the three specialty areas • MedicalProcedure schema for each individual procedure (Rhinoplasty, Septoplasty, Thyroidectomy, Tonsillectomy, etc.) • MedicalCondition schema for educational articles • FAQPage schema for patient Q&A sections • LocalBusiness schema with Kuwait location data Local SEO for Kuwait & GCC: Proper meta titles and descriptions targeting Kuwait-specific keywords in both English and Arabic. Location-specific content. Guidance on setting up and linking Google Business Profile. AI Search Optimisation (GEO): The site must be structured to appear in AI-generated answers on Google AI Overviews, ChatGPT, and Perplexity. This means clear, structured content with proper heading hierarchy, authoritative citations, and E-E-A-T signals (Expertise, Experience, Authoritativeness, Trustworthiness). Performance: The site must achieve a Google PageSpeed score of at least 85 on mobile. Fast loading is critical for both SEO and patient experience. Social Media Integration: Embedded or linked feeds/profiles for Instagram, YouTube, TikTok, and X (Twitter). The website must serve as the central hub that all social media platforms point back to. Patient Reviews & Testimonials Section (Mandatory): The website must include a dedicated, professionally designed patient testimonials and reviews section. This is not optional — it is a critical component of both SEO and AI search optimisation. Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) explicitly rewards medical websites that demonstrate real patient outcomes and trust signals. AI search engines such as ChatGPT and Google AI Overviews are trained to surface physicians who have verifiable social proof. The reviews section must be implemented as follows: • A curated testimonials section on the homepage displaying 3–5 featured patient reviews with star ratings • A dedicated full Reviews page where additional testimonials can be displayed • Each testimonial must be marked up with ReviewSchema and AggregateRating schema so that Google can display star ratings directly in search results (this is a significant CTR booster) • A simple, secure patient feedback submission form that allows new patients to submit reviews, which you can then moderate and approve before they appear publicly • Integration links to external review platforms (Google Business Profile reviews and any relevant medical review platforms) so that off-site reviews also feed into the website’s authority • The section must be fully bilingual, displaying reviews in both English and Arabic Note to developer: Do not use a third-party review widget that injects external code and slows the site. Build this natively or use a lightweight, privacy-compliant solution. Contact & Booking: A secure, professional contact form with email notification. The ability to link to an external booking or appointment system in the future without rebuilding the site. Analytics: Google Analytics 4 and Google Search Console fully configured, verified, and tested before handover. WHAT I AM PROVIDING I have already prepared the following assets, which you will receive immediately upon hiring. This means you do not need to start from scratch: • Complete bilingual website content (English and Arabic) for all main pages: Homepage, About, Services, Resources, and Contact • educational articles in both English and Arabic (Chronic Sinusitis, Thyroid Nodules, Allergy Management, Rhinopolasty, Otoplasty, Facial injectables) • A detailed site structure and page map • A social media integration strategy document • Three sets of professional photographs (formal portraits and clinical scrubs) • Domain already registered: drbuabbas.com (on Namecheap — you will be given DNS access, not login credentials) IMPORTANT NOTE ON PROPOSALS I will not consider proposals that do not answer all three screening questions in full. I am looking for a professional who understands medical website SEO and bilingual web development at an advanced level — not a generalist who will learn on the job at my expense. Please include in your proposal: • Your proposed timeline, broken down by phase • A breakdown of your fixed-price quote by phase (Phase 1 / Phase 2 / Phase 3) • Your preferred platform (Webflow or WordPress) and your reasoning