Bing Ads & Yahoo Ads Specialist – Campaign Setup for McDoaw

***Important: This is an individual contractor opportunity only. No agencies or consulting firms, please.*** We are looking for an experienced Bing Ads / Microsoft Advertising and Yahoo Ads specialist to help us set up and launch advertising campaigns for McDoaw. This is a hands-on project for someone who has successfully managed search advertising campaigns and understands how to set up accounts, tracking, targeting, keywords, ads, and campaign structure. Responsibilities: 1. Set up and/or configure Microsoft Advertising (Bing Ads) for McDoaw. 2. Set up appropriate Yahoo advertising/search campaigns. 3. Review our website and identify suitable services and keywords to advertise. 4. Create effective search campaigns and ad groups. 5. Conduct keyword research. 6. Create compelling ad copy. 7. Configure geographic and audience targeting. 8. Set appropriate campaign budgets and bidding strategies. 9. Set up conversion tracking and verify that tracking is working correctly. 10. Review campaign settings and identify any setup issues. 11. Launch the campaigns and perform an initial optimization. 12. Provide recommendations for improving CTR, conversions, and overall campaign performance.