Biologic explainer video

Brief for Biologic Explainer Video WEDO One Vitamin D We need a 40–45 second explainer video for WEDO One Vitamin D. The video should clearly show that not all forms of vitamin D follow the same path in the body. The key comparison is between standard vitamin D3 and WEDO One Vitamin D, which contains calcifediol - the next-step form of vitamin D. Standard vitamin D3 needs to be absorbed through fat metabolism and then processed by the liver before it becomes the form that circulates in the blood. Calcifediol does not require this first processing step in the liver. Main message: WEDO One Vitamin D — 21 days are enough. Tone of voice: - Scientific but simple. - Clear, visual, easy to understand, and suitable for a health/supplement brand. Visual style: - The video should be created primarily as a clean 2D medical/biological animation, not full 3D. The style should feel modern, polished, and scientific, but still simple enough for a general audience to understand. The animation should use simplified body pathways, organ silhouettes, arrows, labels, and clear visual comparison rather than overly realistic anatomy. A light 2.5D effect is acceptable, such as subtle depth, layered elements, soft gradients, or parallax. A 3D-style capsule or product packshot may be used if it improves the final branded frame, but the main body explanation should remain clear 2D motion graphics. Visual direction: Show the path of vitamin D through the body: Mouth → intestines → liver → blood Use a split-screen comparison between: 1. Standard Vitamin D3 2. WEDO One Vitamin D / Calcifediol The standard D3 side should show more steps, including fat absorption and liver processing. The WEDO One side should show a more direct route because it contains calcifediol. Video length: Approximately 40–45 seconds Voiceover: Voiceover will be provided by us. The animation should be timed to the supplied voiceover once available. Scene-by-scene structure: Scene 1 — Standard Vitamin D3 enters the body Visual: A standard vitamin D3 capsule enters the body through the mouth. The visual should be simple and clean, introducing the pathway. Voiceover: “When we take standard vitamin D3, it is not immediately ready for the body to use.” On-screen text: “Standard Vitamin D3” Scene 2 — Absorption in the intestines Visual: The capsule moves into the intestines. Show simplified fat droplets, bile salts, and micelles appearing around the vitamin D3. This should communicate that absorption depends on fat metabolism. Voiceover: “First, it needs to be absorbed in the intestines — a process that depends on bile salts, micelles and normal fat absorption.” On-screen text: “Depends on fat metabolism” Scene 3 — Liver processing Visual: Vitamin D3 moves from the intestines toward the liver. Show the liver as the next processing step before the vitamin D form reaches the blood. Voiceover: “Then vitamin D3 must pass through the liver, where it is converted into the form that circulates in the blood.” On-screen text: “Requires processing in the liver” Scene 4 — WEDO One Vitamin D appears Visual: Introduce WEDO One Vitamin D. Show that it contains calcifediol, the next-step form of vitamin D. The pathway should appear more direct, moving from the intestines toward the blood without highlighting the first liver conversion step. Voiceover: “WEDO One Vitamin D contains this next-step form — calcifediol. It does not require the first processing step in the liver.” On-screen text: “Calcifediol — one step ahead” Scene 5 — Split-screen comparison Visual: Use a clear split-screen comparison. Left side: Standard Vitamin D3 with more steps: **Intestines → fat absorption → liver processing → blood** Right side: WEDO One Vitamin D with a shorter, more direct path: **Calcifediol → blood** The comparison should be very easy to understand at a glance. Voiceover: “That means a more direct path and a faster, more efficient way to increase vitamin D levels.” On-screen text: “A more direct path to vitamin D status” Scene 6 — 21-day timeline Visual: Show a simple timeline or progress graphic highlighting 21 days. This should feel confident and memorable. Voiceover: “With WEDO One Vitamin D — 21 days are enough.” On-screen text: “21 days are enough” Scene 7 — Final packshot Visual: End with the WEDO One Vitamin D product packshot. This can be treated with slightly more premium lighting, depth, or subtle 3D-style presentation if appropriate. We will provide the visual of the box Voiceover: “WEDO One Vitamin D. Vitamin D in a form your body recognizes faster.” On-screen text: “WEDO One Vitamin D 21 days are enough” Suggested on-screen text options “A more direct path to vitamin D status” “21 days are enough” Deliverables: * Two 40–45 second 2D animated explainer videos (will need a bulgarian version as well) * Clean medical/biological motion graphics style * Animation timed to the provided voiceover * On-screen text and labels included * Product packshot ending * Final export in high-resolution format suitable for web and social use * Editable project/source files, if included in the agreed scope